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FOR IMMEDIATE RELEASE
Beef. It’s What’s For Dinner. 300 Returns to Daytona International Speedway for 2023 NASCAR Xfinity Series Season-Opener
Photo Cutline: Richard Childress Racing’s Austin Hill was all smiles after The Beef. It’s What’s For Dinner. 300 earlier this year at Daytona International Speedway. The NASCAR Xfinity Series season opener will return to The World Center of Racing during 2023 Speedweeks Presented by AdventHealth.
DAYTONA BEACH, Fla. (Aug. 27, 2022) – Daytona International Speedway announced today that the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, will bring the Beef. It’s What’s For Dinner.® 300 back to the World Center of Racing for a third year as the entitlement sponsor of the 2022 NASCAR Xfinity Series Season-Opener during Speedweeks Presented by AdventHealth.
“The partnership we have with NCBA is unique to our sport and our fans love it,” said Daytona International Speedway President, Frank Kelleher of the Beef. It’s What’s For Dinner.® 300. “The race has given beef farmers and ranchers the perfect platform to reach consumers and tell the tasty story of beef. We have had two incredible Beef. It’s What’s For Dinner.® 300. events and again can’t wait to smell beef on the grills of our campers again next year.”
NCBA, a contractor to the Beef Checkoff, is a consumer-focused, producer-directed organization representing the largest segment of the nation’s food and fiber industry. NCBA manages the iconic Beef. It’s What’s For Dinner. brand and is responsible for research and promotion in the beef industry on behalf of farmers and ranchers.
“We are honored to be back in Daytona for a third year and sponsor the Beef. It’s What’s For Dinner.® 300 on behalf of America’s beef farmers and ranchers,” said Clark Price, Federation Division Vice Chair for the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff. “Nothing makes a tailgate better than beef sizzling on the grill and we’re excited to be back at the Speedway with race fans to kick off the racing season.”
In the 2023 edition of the Beef. It’s What’s For Dinner.® 300, Austin Hill, driving for long-time team owner Richard Childress, took the checkered flag.
For information on the Beef. It’s What’s For Dinner.® 300, as well as all Speedweeks Presented by AdventHealth events, log onto www.DAYTONA500.com or by calling 1-800-PITSHOP.
Fans can stay connected with Daytona International Speedway on Twitter, Facebook and Instagram, as well as the all-new NASCAR Tracks App, for the latest speedway news.
About the Beef Checkoff
The Beef Checkoff was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
About NCBA, a Contractor to the Beef Checkoff
The National Cattlemen’s Beef Association (NCBA) is a contractor to the Beef Checkoff Program. The Beef Checkoff Program is administered by the Cattlemen’s Beef Board, with oversight provided by the U.S. Department of Agriculture.
About Daytona International Speedway
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of The Great American Race – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the World Center of Racing, boasts the most diverse schedule of racing on the globe. In addition to at least nine major event weekends, the Speedway grounds are also used extensively for events that include concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training. The iconic venue was the site of a host of motorsports events early in 2022, beginning with AHRMA Classic Motofest and the Rolex 24 At DAYTONA in January, and the 64th DAYTONA 500, which debuted the first points race for NASCAR’s ‘Next Gen’ car as part of Speedweeks Presented by AdventHealth, in February. The tradition-rich 81st Annual Bike Week At DAYTONA returned in March, featuring DAYTONA Supercross and the DAYTONA 200. May saw the “Welcome to Rockville” concert and the Heroes Honor Festival while during July 4th weekend, the track, in association with Torneos, hosted the first annual Daytona Soccer Fest. The NASCAR Cup Series returned for the final race of the regular season with the Coke Zero Sugar 400 on Aug. 27, as well as the Saturday, Aug. 26 250 for the NASCAR Xfinity Series.
