MAMARONECK, N.Y. (Sept. 10, 2020) – The USGA today announced the launch of a newly enhanced U.S. Open Augmented Reality (AR) App by Deloitte, designed to provide golf fans with an engaging and innovative at-home experience for the 120th U.S. Open Championship, to be played Sept. 14-20 at Winged Foot Golf Club in Mamaroneck, N.Y. Available in the Apple App Store and Google Play Store, the U.S. Open AR App offers fans a variety of ways to follow the action at this year’s championship in augmented reality. Winged Foot, which is hosting the championship for the sixth time, will come to life on users’ mobile and tablet devices, allowing fans to follow the action in near real-time with three-dimensional views of all 18 holes. Fans will be able to locate players and watch them play their shots, view how their favorite golfers performed in previous rounds and compare players’ shots, all in augmented reality. To activate the experience, users simply download the app, scan a hard surface (ideally a textured or multi-colored table, countertop, etc.), and Winged Foot will appear in augmented reality on their phone or tablet screen. Users can then pinch the screen to choose any hole to zoom in and engage with the championship in augmented reality. “The U.S. Open AR App will put fans at the center of the action, allowing them to follow their favorite golfers like never before,” said Navin Singh, chief commercial officer of the USGA. “Through our relationship with Deloitte, we have been able to explore a variety of cutting-edge digital technologies and activations that allow golf fans to experience the championship in new and exciting ways.” “We are excited to build on our work with the USGA, developing new and expanded experiences that transform the way fans engage with the championship,” said Allan Cook, managing director at Deloitte Consulting LLP. “We continue to elevate the human experience with digital reality that heightens fan enjoyment and allows more people to connect to the game from anywhere, any time.” This AR experience has been designed to complement the official U.S. Open App, which fans can download to access real-time scores, stats, highlights, live-streaming video, player tracking and more. In addition to its professional services work with the USGA, Deloitte is the official innovation provider of the USGA, promoting innovation in and beyond the golf community. Video and images of the U.S. Open Augmented Reality App can be found here.  |
About the USGA
The USGA celebrates, serves and advances the game of golf. Founded in 1894, we conduct many of golf’s premier professional and amateur championships, including the U.S. Open and U.S. Women’s Open. With The R&A, we govern the sport via a global set of playing, equipment and amateur status rules. Our operating jurisdiction for these governance functions is the United States, its territories and Mexico. The USGA Handicap System is utilized in more than 40 countries and our Course Rating System covers 95 percent of the world’s golf courses, enabling all golfers to play on an equitable basis. The USGA campus in Liberty Corner, New Jersey, is home to the Association’s Research and Test Center, where science and innovation are fueling a healthy and sustainable game for the future. The campus is also home to the USGA Golf Museum, where we honor the game by curating the world’s most comprehensive archive of golf artifacts. To learn more, visit usga.org.
About Deloitte
Deloitte provides industry-leading audit, consulting, tax and advisory services to many of the world’s most admired brands, including nearly 90% of the Fortune 500® and more than 7,000 private companies. Our people work across the industry sectors that drive and shape today’s marketplace — delivering measurable and lasting results that help reinforce public trust in our capital markets, inspire clients to see challenges as opportunities to transform and thrive, and help lead the way toward a stronger economy and a healthy society. Deloitte is proud to be part of the largest global professional services network serving our clients in the markets that are most important to them. Now celebrating 175 years of service, our network of member firms spans more than 150 countries and territories. Learn how Deloitte’s more than 312,000 people worldwide make an impact that matters at www.deloitte.com.
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