[February 6, 2021] – To commemorate the highly anticipated Pepsi Super Bowl LV Halftime Show performance, The Weeknd has teamed up with the National Football League (NFL), Roc Nation, and Bravado to bring three capsule collections to life. This is the NFL’s most extensive product launch with a Super Bowl Halftime show performer.
Capsules include a 4-piece apparel collection with designer WarrenLotas, two handcrafted Jeff Hamilton leather jackets, and a custom XO black leather Wilson football, the official ball of the NFL.
All three collections will drop simultaneously today, February 6 at 3pm ET. A variation of the assortment will be sold on NFLShop.com/TheWeeknd, shop.theweeknd.com, and Wilson.com.
As part of the collaboration, Wilson is donating one XO Football signed by The Weeknd to be auctioned on NFLAuction.nfl.com today, February 6 at 3pm ET. The NFL Foundation will use all proceeds from the auction to support Feeding America and their mission to end child hunger.
Assets from each capsule available here.
