DETROIT – May 19, 2022 – Today, the Detroit Pistons and Sports Water launched “Pistons DRIP” bottled water, available in Kroger Stores across the Detroit metropolitan area. Pistons DRIP, powered by Sports Water, is also available for purchase at select Plum Market locations and on Pistons313Shop.com. Pistons DRIP will also be distributed at all Detroit Pistons youth basketball camps and clinics this summer, as well as during the upcoming NBA Fit Week.
“The Pistons organization is always looking to partner with innovative brands that provide unique opportunities to engage Pistons fans,” said Mike Zavodsky, Chief Business Officer of the Detroit Pistons. “We are thrilled to partner with Sports Water to create Pistons DRIP.”
In addition to presence in Kroger and Plum Market, Pistons DRIP will give fans access to promotional giveaways and exclusive team engagements. Promotions include special ticket offerings, VIP meet and greets, and more.
“We’re excited for Sports Water’s first partnership with an NBA team. The Pistons are a storied franchise in the league and we are now able to offer fans the highest quality branded water,” said Ike S. Franco, CEO of WaterCo. “Sports Water will continue its strategic partnerships with premiere sports teams.”
Sports Water, a division of WaterCo, has partnered with multiple sports and entertainment properties in the US and throughout Europe. Current teams include the Brooklyn Nets, New York Yankees, Boston Red Sox, St. Louis Cardinals, Miami Marlins, Las Vegas Raiders, Jacksonville Jaguars, Paris Saint Germain, Manchester City, Liverpool, and others. WaterCo has entered partnerships with Disney and Coco Melon to develop entertainment branded water. For more information visit gowaterco.com.
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About Detroit Pistons:
Since their arrival in 1957, the Detroit Pistons have become one of the most storied franchises in the NBA. With over 2,600 regular-season and playoff victories, the club has celebrated three NBA Championships (1989, 1990, 2004), five NBA Finals appearances (1988, 1989, 1990, 2004, 2005) and 11 Eastern Conference Finals appearances. In October 2019, the club opened the new Henry Ford Detroit Pistons Performance Center located in the New Center area, a campus that serves as the organization’s practice facility and corporate headquarters. Since its purchase by Michigan native Tom Gores in 2011, the organization has focused on operating as a community asset while promoting a culture of innovation and industry-leading thought.
