Debuting first on NFL+, series to feature co-hosts Maverick Carter and Paul Rivera as they sit down with top Draft prospects, including Anthony Richardson, Bijan Robinson Paris Johnson Jr. and Will Anderson Jr.
New York, NY (April 24, 2023) – The NFL announced today it will collaborate with the Emmy-winning show “The Shop UNINTERRUPTED” for a special limited series, featuring top player prospects and personalities in Kansas City for the 2023 NFL Draft. Titled “Draft Day in The Shop,” executive producer MAVERICK CARTER and co-creator PAUL RIVERA will welcome top 2023 NFL Draft prospects ANTHONY RICHARDSON, BIJAN ROBINSON, PARIS JOHNSON JR. ANDWILL ANDERSON JR. into The Shop to have authentic conversations about a range of topics, including pro football dreams, iconic plays, mentorship and life off the field.
“As the NFL Draft continues to be a pillar of sports and culture, we’re thrilled to welcome ‘The Shop UNINTERRUPTED’ to the 2023 NFL Draft and showcase this year’s top prospects through intimate, unique conversations in an atmosphere only The Shop can provide,” said ANGELA ELLIS, NFL Media’s Vice President of Original Content and Entertainment. NFL Media’s Emmy Award-winning production team – spearheaded by DALLAS HITCHCOCK, Head of Creative Content – leads the NFL’s first special content series with UNINTERRUPTED.
This collaboration follows a pivotal past year for The Shop franchise. Last year, The Shop partnered with Amazon Prime Video to introduce TNF in The Shop, an all-new, live presentation of the show during Thursday Night Football. Most recently, season five of The Shop UNINTERRUPTED garnered a nomination from the 44th Annual Sports Emmy Awards.
“We are incredibly excited to collaborate with the NFL as we continue to expand The Shop franchise,” said PAUL RIVERA, Co-Creator of The Shop and CMO of The SpringHill Company. “The Shop was created to build community and provide a safe space for authentic conversation. With so many eyes on Draft week, we felt it was a perfect opportunity to show up in Kansas City and empower the prospects with a seat in The Shop to tell their ‘More Than An Athlete’ stories.”
The “Draft Day in The Shop” content series will air exclusively on NFL+ beginning on Thursday, April 27 at 12PM ET. Additional content will be available on NFL and UNINTERRUPTED YouTube and social channels throughout Draft weekend (April 27 – 29).
Fans can visit NFL+ for continuous coverage of the 2023 NFL Draft.
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About UNINTERRUPTED:
UNINTERRUPTED is the multi-Emmy Award-winning athlete empowerment brand within The SpringHill Company, founded by LeBron James and Maverick Carter, that combines revolutionary media, experiences and consumer products in the space of sports culture. The brand was built from “More Than an Athlete” — an expression that reimagines the connection to the athlete’s world beyond sport. UNINTERRUPTED empowers athletes as creators and storytellers to inspire all people to unleash the “more than” within themselves. Original content properties and franchises include The Shop UNINTERRUPTED, Top Class, Love Is UNINTERRUPTED, What’s My Name: Muhammad Ali, Kneading Dough, More Than An Athlete, Throwing Bones, Greatness Code, Golden: The Journey of USA’s Elite Gymnasts and many more.
