Daytona Beach, Fla. & New York (Sep. 30, 2024) – NASCAR Studios and Words + Pictures, the team behind the critically acclaimed Netflix docuseries FULL SPEED, today announced the formation of FULL SPEED ENTERTAINMENT, a production partnership that will develop and produce a wide swath of premium racing content, ranging from documentaries, series and special events to studio shows, podcasts, and more.
Among the venture’s projects will be the much-anticipated second season of FULL SPEED, which will premiere on Netflix in 2025.
“I couldn’t be more excited to be expanding our partnership with NASCAR with Full Speed Entertainment,” said Connor Schell, the CEO and founder of Words + Pictures. “The first season of Full Speed was a really rewarding project for our company, and it was a thrill to work side-by-side with NASCAR Studios every step of the way. The opportunity to bring audiences more great racing content and collaborate with NASCAR opens a wealth of possibilities we can’t wait to get working on.”
The partnership will allow Words + Pictures to significantly expand their development focus in the racing space and work closely with NASCAR Studios on content all across the storytelling spectrum.
“Early into the Full Speed process, I knew we wanted to find more ways to collaborate and capitalize on new opportunities for NASCAR as cultural demand for compelling sports stories continues to grow,” said Tim Clark, NASCAR’s executive vice president and chief brand officer. “Words + Pictures is the premier storyteller in the sports content space, and Connor’s team excels in not just generating big ideas and visions, but executing them in ways that captivate big audiences.”
“It’s such a natural partnership for NASCAR Studios and for me personally,” said John Dahl, whom NASCAR hired in the spring as the company’s new senior vice president of content. “I have so much respect and appreciation for Connor. We’ve had a great working relationship and friendship going back to the creation of ESPN Films and 30 for 30, and I’m excited about all the possibilities we can explore in this new chapter.”
Full Speed Entertainment is in development on a range of projects, with more announcements expected soon. Emmy-winner Tally Hair, who’s an executive producer on Full Speed, will serve as general manager for the new partnership.
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About Words + Pictures
Words + Pictures was founded in 2021 by Schell and Peter Chernin, and is backed by Chernin’s The North Road Company. In addition to Full Speed, W+P’s critically acclaimed documentaries and docuseries include the Emmy award-winning Super League: The War for Football (Apple), Full Court Press (ESPN), Giannis: The Marvelous Journey (Prime Video), and Super/Man: The Christopher Reeve Story (HBO/CNN Films).
About NASCAR Studios
NASCAR Studios is the dedicated hub for developing world-class, on-demand content and dynamic storytelling executions on behalf of America’s No. 1 form of motorsports, including driver-focused social content, original documentaries, series, short films and features, as well as branded content, studio shows and podcasts. Credited projects include the 2024 Netflix docuseries NASCAR: Full Speed, USA Network’s Race for The Championship, the Sports-Emmy-Award-Winning Netflix documentary RACE: Bubba Wallace, and more.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, Facebook, X and Snapchat.
