NASCAR and Crocs Launch First Official Licensing Collaboration

Adult and kids Crocs Classic Clogs widely available Feb. 5, with Crocs app early access beginning Feb. 2

Daytona Beach, Fla. (February 1, 2024) – NASCAR and Crocs™ are joining forces for their first-ever licensing partnership, bringing consumers a new fusion of speed and style to start off the 2024 season.  

The collection includes adult NASCAR Crocs Classic Clogs in black, kids NASCAR Crocs Classic Clogs in blue, both styles include exclusive 3D Jibbitz™ charms, and Jibbitz™ charms 5-packs, sold separately.

“Crocs is one of the most innovative and recognizable footwear brands in the world,” said Megan Malayter, NASCAR managing director of licensing and consumer products. “This collaboration gives NASCAR fans a fun, functional way to put their passion on display like never before and provides NASCAR another important opportunity to meet new consumers and potential fans where they are.”

With checkered flag graphics and NASCAR’s bold colors on the pivoting heel strap, the designs reflect the dynamic aesthetics inspired by the fast-paced world of racing. The adult and kids NASCAR Crocs Classic Clogs are a one-of-a-kind offering fitted with a limited-edition set of Jibbitz charms and LED elements. The collection is the first offering from a new licensing deal with NASCAR Team Properties, a collectivized licensing Trust for beneficiary members including NASCAR, tracks and race teams.

Fans can download the Crocs app for early purchasing access beginning Friday, Feb. 2. The collection will be widely available at local retailers and wholesalers as well as crocs.com beginning Monday, Feb. 5.

The 2024 NASCAR season opens this weekend with the third running of the Busch Light Clash at The Coliseum exhibition event Sunday, Feb. 4 at 8 p.m. ET (FOX, MRN, SiriusXM NASCAR Radio). Two weeks later, NASCAR’s regular season gets underway with The Great American Race, The DAYTONA 500 Sunday, Feb.18 at 2:30 p.m. ET (FOX, MRN, SiriusXM NASCAR Radio). Tickets are available for purchase at www.nascar.com/tickets.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.

About Crocs, Inc.

Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company’s brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.