Miami, May 29, 2020 – Mediapro, the leading global production company, and WAVE, the sports media company, have signed an agreement for distribution of LIGA MX’S most prestigious teams, WSBC Baseball World Cup, WBSC Softball World Cup and Premiere 12 tournaments content across all social media platforms.
The agreement includes access and rights to use unlimited archive content and highlights to create videos to be shared across the entire WAVE portfolio of media brands across leading core and emerging digital platforms.
The agreement is part of the group’s ongoing initiative to explore new opportunities for brand exposure and revenue-creation for the properties it represents,”
Irantzu Diez-Gamboa, President of Mediapro USThe agreement with WAVE will enable Mediapro to support the accelerated deployment and reach of its sports content.
LIGA MX
We’re very excited to be working with Mediapro, LigaMX, and the WBSC baseball and softball properties. LigaMX is one of the strongest football leagues in North America and all LATAM. WBSC Baseball and Softball World Cups offer a global perspective to the sport and are a great addition to our growing baseball vertical.
Daniel Maas, VP Partnerships for WAVE
WBSC competitions will benefit from this agreement.
We’re thrilled to be bringing this content to the WAVE portfolio and engage young modern sports fans with some of the best football, baseball, and softball content in the world.
Greg Bobolo, SVP of Strategy and Partnerships for WAVE This agreement means that LIGA MX and WBSC competitions will benefit from the excellent exposure coming from WAVE’s online community.
Signing this agreement will increase significantly the amount of Mediapro’s content for WAVE’s platforms, adding 2019-2024 rights from WBSC Baseball World Cups, WBSC Softball World Cups and Premiere 12, and LIGA MX to the list.
About Mediapro:
Mediapro US is a leading global production company that provides tailored solutions to successfully produce and distribute any content to and from any part of the world. Mediapro’s service portfolio includes content production, post-production, management and acquisition of sports TV rights, distribution and broadcast of TV channels, and more. https://mediaprous.tv/
About WAVE:
WAVE is a sports media company for today’s fan. Through a portfolio of media brands, covering a wide array of fandoms and genres, WAVE entertains digital natives, with the programming they love, in the places where they spend the most time.
WAVE’s programming can be discovered across Snapchat, Instagram, TikTok, Facebook, YouTube and other core and emerging platforms. Each month, WAVE’s entire portfolio reaches 60 million followers and subscribers (largely Gen-Z and Millennials) with a unique reach of 200 million and generating over 3 billion video views. http://wearewave.tv
About WBSC:
Headquartered in the Olympic Capital city of Lausanne, Switzerland, the World Baseball Softball Confederation (WBSC) was established in April 2013 and granted recognition as the sole competent authority in baseball and softball by the International Olympic Committee at the 125th IOC Session in September 2013. The WBSC represents a united baseball/softball sports movement that encompasses over 65 million athletes worldwide. https://www.wbsc.org/
