| WhistlePig and The International Motor Sports Association Establish Marketing Partnership Daytona Beach, Fla. (March 2, 2020) – Following a record-breaking Rolex 24 At Daytona, the International Motor Sports Association (IMSA) today announced a new partnership with WhistlePig Rye Whiskey, the No. 1 distiller in the fast growing, ultra-premium and luxury rye whiskey category.1 WhistlePig’s dedication to exploring whiskey and pushing the limits of excellence aligns closely with IMSA’s commitment to innovation. IMSA’s technologically advanced race cars and visits to the most iconic race venues in North America parallels WhistlePig’s passion for crafting the finest and most interesting rye whiskey. “We’re pleased to align WhistlePig with The International Motor Sports Association. Our partnership with IMSA offers WhistlePig entry to their organization’s loyal fanbase and we look forward to activating our brand across their series of events,” says Jason Newell, Chief Marketing Officer, WhistlePig Rye Whiskey. “The alignment with IMSA comes at an exciting time for all of us at WhistlePig as the company continues to rapidly expand across the United States and around the globe.” From its 500-acre farm in Shoreham, Vermont, WhistlePig distills, finishes and blends the finest 10-year, 12-year, 15-year rye whiskey, as well as its Farmstock Rye Triple Terroir Whiskey – created with Vermont grown rye, distilled and proofed with local water and aged in custom Vermont white oak. This integrated marketing partnership provides WhistlePig with the tools to drive further brand awareness, establishing a presence not only with IMSA’s affluent fan base, but also its stakeholders and paddock guests. Throughout the season, the IMSA WeatherTech Paddock Club – the exclusive hospitality destination within the IMSA paddock – will feature the WhistlePig promotional materials. Guests can expect a unique culinary experience showcasing WhistlePig. Their rye whiskey collateral will also be featured at the WeatherTech Night of Champions season-ending awards event, providing IMSA competitors and stakeholders the chance to celebrate and imbibe in style. “IMSA is known as the premier sports car racing platform in North America and WhistlePig has rapidly grown to similar stature in the luxury whiskey space,” said IMSA Senior Vice President, Marketing & Business Operations David Pettit. “We know our fans and guests appreciate premium products and we are thrilled to support WhistlePig’s continued growth.” About IMSA The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge and the IMSA Prototype Challenge, as well as four one-make series: Porsche GT3 Cup Challenge USA by Yokohama; Porsche GT3 Cup Challenge Canada by Yokohama; Ferrari Challenge North America; and Lamborghini Super Trofeo North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information, visit www.IMSA.com, www.twitter.com/IMSA or www.facebook.com/IMSA. About WhistlePig Rye Whiskey Founded in 2008, WhistlePig Rye Whiskey is the premier aged rye whiskey, featuring the bold and often untapped flavor of rye. WhistlePig Whiskey is leading a surge of innovation in the emerging field of North American whiskey. As the most decorated rye whiskey – having received the coveted ‘Best in Show Whiskey’ title from the 2017 San Francisco World Spirits Competition, WhistlePig is widely viewed as the world’s finest Rye. With the opening of its distillery on its 500-acre Vermont farm in the fall of 2015, WhistlePig has also become one of the leading farm-to-bottle rye whiskeys in the world. For additional information please visit whistlepigwhiskey.com. Please enjoy WhistlePig Rye Whiskey Responsibly. (1) Ultra-premium and luxury rye category defined as all rye whiskies in the U.S. sold at $75 or higher per 0.75L bottle at retail (Source: IWSR 2016) — IMSA — |
