GAINESVILLE, Fla. – Florida Gators Sports Properties, LEARFIELD’s dedicated team representing the University Athletic Association (UAA), has announced Gator Collective<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thegatorcollective.com_&d=DwIFAg&c=sJ6xIWYx-zLMB3EPkvcnVg&r=o5LKAX7slotfFMyE71jI7L22NYBIi1-KbRGNSXudTPo&m=co20HtewEc3tgl7CdXaGSXY0jA3m_LntxY9Op58bWHm4SoNgssy9GL9vGMgHTxgN&s=eWKzo6VUYCmijIb7b-05Z2tWs5LvgRkkImu64tXfbmo&e= > as a new sponsor of the Florida Gators.
The Gator Collective is a third-party entity whose mission is to provide fans with exclusive access to, and experiences with, their favorite current Gator athletes. By providing these experiences, it allows them to compensate athletes for their name, image and likeness (NIL). The sponsorship between Florida Athletics and the Gator Collective is separate from any activity related to funds that may be allocated to athletes as part of NIL opportunities.
“We are excited to welcome the Gator Collective as a new sponsor of Florida Athletics,” said Scott Stricklin, Athletics Director at the University of Florida. “The NIL space is governed by our state statute along with NCAA Bylaws and the Gator Collective provides fans a way to support NIL opportunities for athletes within those rules.”
All UAA sponsorships are managed by LEARFIELD’s Florida Gators Sports Properties, the multimedia rights holder and sports marketing arm for the Florida Gators. This local team handles all aspects of the rights relationship including venue signage; event sponsorships and promotion; corporate hospitality; television; digital engagement and visibility through the official athletics website FloridaGators.com as well as radio game broadcasts and coaches’ shows. LEARFIELD does not represent student-athletes. It represents the Gators, and university athletics intellectual property (IP) as part of the company’s exclusive multimedia rights agreement. The use of IP in specific brand activations utilizing student-athlete NIL can be secured separately utilizing the LEARFIELD Allied framework, in conjunction with school sponsorships and approvals.
ABOUT LEARFIELD
LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.
