Detroit Pistons Unveil New BetRivers Backcourt Club

First-of-its-kind premium seating area debuts as newest courtside club space for the Pistons

at Little Caesars Arena

Milagro Tequila to serve as presenting partner of club bar

DETROIT – Today, the Detroit Pistons announced the unveiling of the BetRivers Backcourt Club, located behind the visiting baseline at Little Caesars Arena. The BetRivers Backcourt Club is a first-of-its-kind premium ticketed location that will provide an all-inclusive and exclusive floor level experience for members and include a full bar presented by Milagro Tequila. Throughout the 2022-23 campaign, VIP experiences, gifting and premium activations will be integrated into the club.

Last season the Pistons introduced the extremely successful CURE Insurance Courtside Club for courtside ticket holders.

“We are excited to offer our fans the opportunity to experience NBA game action in a uniquely new and innovative way inside The BetRivers Backcourt Club,” said Brenden Mallette, Senior Vice President of Corporate Partnerships & Engagement for the Pistons. “This new club reinforces our commitment to re-imagining hospitality while remaining true to our core principles of creating a best-in-class experiences for Detroit Pistons fans and all those who love NBA action.”

In addition to being a premier location to watch all Pistons home games, the space will be activated for networking and brand partner events. The BetRivers Backcourt Club will allow Pistons fans to enjoy club amenities without missing a second of game action.

With BetRivers live in both Michigan and Ontario, sports betting enthusiasts in those fan markets have access to millions of RSI’s betting options on their favorite NBA team along with thousands of annual sports events. Gaming enthusiasts will also be able to play an exciting array of online casino games, including slot machines and table games.

“This is an exciting extension of our multi-year partnership with the Detroit Pistons, a team with a rich history that includes three NBA Championships,” said Richard Schwartz, CEO of Rush Street Interactive which operates BetRivers.com. “As two organizations that share a steadfast commitment to provide sports fans with incomparable experiences, we are proud to reveal the new BetRivers Backcourt Club, making the Detroit sports scene even more exciting for avid NBA fans.”

The new premium seating activation with BetRivers is a part of a larger partnership recently entered into by the Detroit Pistons and Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a Chicago-based gaming and sports betting company. Additional partnership activations in the agreement include traditional assets such as in-arena signage, TV and radio media advertising inventory, a sports betting theme night, and exclusive VIP experiences and premium hospitality for BetRivers customers.

Fans can visit nba.com/pistons/tickets to learn more about the BetRivers Backcourt Club and all Pistons ticket options.

About Rush Street Interactive & BetRivers

RSI is a trusted online gaming and sports entertainment company focused on markets in the United States, Canada and Latin America. Through its brands, BetRivers, PlaySugarHouse and RushBet, RSI was an early entrant in many regulated jurisdictions. It currently offers real-money mobile and online operations in thirteen U.S. states: Pennsylvania, Illinois, New Jersey, New York, Connecticut, Michigan, Indiana, Virginia, Colorado, Iowa, West Virginia, Arizona and Louisiana, as well as in the regulated international markets of Ontario, Canada, Colombia and Mexico. RSI offers, through its proprietary online gaming platform, some of the most popular online casino games and sports betting options in the United States. Founded in 2012 in Chicago by gaming industry veterans, RSI was named the 2022 EGR North America Awards Operator of the Year, Customer Services Operator of the Year and Social Gaming Operator of the Year, and the 2021 SBC Latinoamérica Awards Sportsbook Operator of the Year. RSI was the first U.S.-based online casino and sports betting operator to receive RG Check iGaming Accreditation from the Responsible Gaming Council. For more information, visit www.rushstreetinteractive.com.

ABOUT MILAGRO

Milagro Tequila was founded in 1998 by two wide-eyed college friends who decided to take a chance and create a tequila that better reflected the bright, vibrant, artistic world of Mexico City. Milagro Tequila is truly defined by its ultimate balance of fresh agave taste and exquisite smoothness and is made from 100% blue agave from the Jalisco Highlands, where the finest, sweetest blue agave in the world is cultivated. The Milagro Tequila range consists of six expressions, with Silver, Reposado and Añejo expressions of the core and Select ranges respectively. A bright, fresh agave-forward liquid by design, all Milagro Tequila expressions undergo a 36-hour slow roasting process in traditional brick ovens to extract all the nuances of the precious agave flavor before being double-distilled. Milagro Tequila’s unique double-distillation process uses both pot and column stills to retain the vibrant, mouth-watering flavors of agave and impart an exquisite smoothness that compares to the finest white spirits in the world.

All Milagro Tequila expressions have an ABV of 40% alc./vol. and range from SRP $24.99 to SRP $34.99 per 750ml.

Milagro Select is an ultra-premium tequila devoted to the essential elements of the liquid, and confidently lets them shine. With the individual barrel numbers printed on each label, you know you’re getting award-winning liquid; Milagro Select Silver was awarded a Gold Medal in the 2020 San Francisco World Spirits Competition. The premium bottle is inspired by the clean lines and work of renowned Mexican architect and engineer, Luis Barragán and the sophistication of modern-day Mexico. All Milagro Select expressions have an ABV of 40%alc./vol. and range from SRP $39.99 to SRP $54.99.

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