Leading eyewear provider teams up with D1 athletic conference to support student-athletes
DALLAS – Blenders Eyewear, a division of Safilo, Inc., today signed with Conference USA as the organization’s new Corporate Champion and Official Sunglasses sponsor. Through this exciting partnership, Blenders Eyewear will provide its colorful and functional sunglasses for Conference USA’s intercollegiate athletes throughout the 2022-2023 academic year.
Blenders Eyewear is one of America’s fastest-growing eyewear brands that partners with athletes from various sports and backgrounds. Together alongside C-USA, Blenders Eyewear will continue to support today’s rising athletes while carrying out its mission of living Life in Forward Motion.
“We are excited to partner with a brand that will provide our student-athletes with a fun, vibrant and functional gift across all our championships and events,” said Drew Mitchell, C-USA Chief Revenue Officer. “They are competing every day on and off the field to be the best, and Blenders is a great representative of that hard work. Conference USA fits well with the ‘Life in Forward Motion’ motto of Blenders, and we are very appreciative of Christian and his team.”
Founded in San Diego by Chase Fisher, Blenders Eyewear manufactures sunglasses, snow goggles and prescription eyewear. Designs are bold, colorful and support active lifestyles.
“We’re passionate about engaging with consumers in new and meaningful ways,” said Christian Scott, Blenders Eyewear Vice President of Marketing. “Conference USA allows the Blenders brand to bring a fresh perspective to the college audience with a league partner who is collaborative and supportive.”
Through the partnership, Blenders Eyewear will also serve as the presenting sponsor of the C-USA Student-Athlete of the Week Awards for each sport and participate in the organization’s upcoming championships and events for ongoing support.
ABOUT BLENDERS EYEWEAR
Blender’s Eyewear was founded in 2012 by Chase Fisher in San Diego, California. Blenders produces a wide range of men’s and women’s sunglasses and snow goggles. Driven by a company-wide motto of “life in forward motion,” its products are predicated upon a bold aesthetic that emphasizes progressive colorways aimed at an active lifestyle. For more information on Blenders Eyewear and to stay up-to-date on the collections, please visit BlendersEyewear.com, and follow @BlendersEyewear on Instagram, Facebook and Twitter.
ABOUT CONFERENCE USA
Conference USA is an NCAA Division I athletic conference based in Dallas, Texas, that services 11 institutions of higher education – Charlotte, FIU, Florida Atlantic, Louisiana Tech, Middle Tennessee, North Texas, Rice, UAB, UTEP, UTSA and WKU. Now in its third decade, Conference USA has adapted to the ever-changing landscape of collegiate athletics with an unwavering commitment to excellence, integrity and leadership in competition, academics and community.
-ConferenceUSA.com-
