| July 27, 2020 Staff Report IMSA Wire Service |
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DAYTONA BEACH, Fla. – The Cadillac Grand Prix of Sebring on July 18 delivered the largest audience to date for an NBCSN telecast of the IMSA WeatherTech SportsCar Championship, reaching nearly 360,000 viewers for the two-hour, 40-minute race.
Carrying that momentum, next up for the WeatherTech Championship is an opportunity to reach another large audience on NBC network television with the live broadcast of the two-hour, 40-minute headline event of the IMSA SportsCar Weekend at Road America on Sunday, Aug. 2. The race will air at 12 p.m. ET.
In addition to NBC Sports’ coverage of the WeatherTech Championship, NBCSN will offer television coverage of four other IMSA-sanctioned series over the coming weeks. The IMSA Prototype Challenge race from Sebring International Raceway kicks off the coverage at 12 a.m. ET on Friday, July 31.
Immediately preceding NBC’s live WeatherTech Championship race at Road America, the IMSA Michelin Pilot Challenge race from Sebring will be televised on NBCSN beginning at 10 a.m. ET on Sunday, Aug. 2. And NBCSN’s coverage from Road America continues well beyond the checkered flag of Sunday’s WeatherTech Championship race.
The season-opening Porsche GT3 Cup Challenge USA by Yokohama event kicks off a two-hour block of NBCSN coverage from Road America on Tuesday, Aug. 11 at 4 p.m. ET, followed by the IMSA Prototype Challenge race at 5 p.m. ET. The Michelin Pilot Challenge race from Road America airs Saturday, Aug. 15 at 12 a.m. ET with the Lamborghini Super Trofeo season-opening event airing at 3 p.m. ET on Monday, Aug. 17.
Additional IMSA coverage on NBC Sports will be announced soon.
