Vrbo Citrus Bowl delivers ABC’s most-watched bowl game since 2010 National Championship, fourth highest audience in bowl’s history

ABC aired its most-watched bowl game since the 2010 National Championship as the Vrbo Citrus Bowl, between Michigan and Alabama (January 1 at 1 p.m.), generated an audience of 14,003,000 viewers. Among Citrus Bowls all-time, the audience for the Alabama win was the bowl’s fourth-highest audience dating back to at least the 1991 season and its best since the 2008 season (Florida vs. Michigan – 14,780,000 viewers).