MOBILE, Ala – For the twelfth consecutive year, Morgan Stanley Global Sports & Entertainment (GSE) is the Exclusive Financial Education sponsor of the Senior Bowl.
Morgan Stanley will return to Mobile, AL to deliver tailored financial education programming, tools, resources, and candid ‘real talk’ sessions to the elite NFL Draft hopefuls from around the country selected to compete in the 2026 Senior Bowl. Players’ parents, coaches, executives and Senior Bowl staffers are also welcome to attend this year’s annual session, which will be held on Tuesday, January 27 at Senior Bowl Headquarters.
“We are proud of the 12-year relationship with the Senior Bowl, a collaboration that has allowed us to deliver essential financial education programming, tools, and resources to NFL draft prospects for over a decade,” said Sandra L. Richards, Head of Global Sports & Entertainment and Segment Sales & Engagement at Morgan Stanley. “At Morgan Stanley, we believe in empowering athletes with the knowledge and skills they need to succeed both on and off the field. This relationship reflects our shared commitment with the Senior Bowl to supporting these young men’s financial well-being and preparing them for a prosperous future. We look forward to continuing this impactful journey together.”
Morgan Stanley Global Sports & Entertainment is a division of Morgan Stanley Wealth Management that offers specialized wealth planning capabilities and global resources to help athletes, artists and entertainment professionals achieve their financial goals. The division consists of over 350 Financial Advisors who are designated as Global Sports and Entertainment Directors, Global Sports and Entertainment Associate Directors and/or NFLPA Registered Institutional Player Financial Advisors; several of whom are former professional and collegiate athletes who once embarked on similar journeys as this year’s Senior Bowl selections, including NFL careers. For more information, please visit their website at www.morganstanley.com/gse.
The Panini Senior Bowl is the nation’s premier college football all-star game, showcasing top NFL draft prospects as they compete for a spot in the professional ranks. Held annually in Mobile, Alabama, the game is a crucial part of the NFL scouting process and attracts scouts, coaches, and executives from all 32 NFL teams. In the 77 years of the Senior Bowl, the game featured 58 eventual Pro Football Hall of Famers and produced an average of 106 drafted players over the past five years while also benefiting numerous philanthropic endeavors in the Mobile community.
“We take pride in helping players prepare for life beyond the game,” said Senior Bowl Executive Director Drew Fabianich. “Through Morgan Stanley Global Sports & Entertainment’s financial education programming, Senior Bowl players receive guidance that supports long-term success on and off the field.”
The 2026 Senior Bowl will take place on Saturday, January 31, at the University of South Alabama, Hancock Whitney Stadium with kickoff at 1:30pm CT on the NFL Network.
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About Morgan Stanley Wealth Management
Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services to individuals, businesses, and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement, and trust services.
About Morgan Stanley
Morgan Stanley (NYSE: MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services. With offices in 41 countries, the Firm’s employees serve clients worldwide including corporations, governments, institutions, and individuals. For more information about Morgan Stanley, please visit www.morganstanley.com.
About Panini Senior Bowl
The Panini Senior Bowl is widely recognized as the premier college football all-star game and the official first step in the NFL Draft process. For more than 76 years, Mobile, Alabama has proudly hosted this historic event, the longest continually running all-star game in football. Each year, the Senior Bowl draws more than 900 NFL personnel—including decision-makers from all 32 teams—and over 1,100 members of the national media. The game’s impact is unmatched: the 2025 NFL Draft featured 106 Senior Bowl alumni, accounting for 40 percent of all selections. At the start of the NFL season, 561 former Senior Bowl players appeared on initial 53-man rosters, representing one-third of the entire NFL and 23 former players appeared on the NFL’s annual Top 100 list. This remarkable success underscores the Senior Bowl’s reputation as the proving ground for future NFL stars. This year’s game will be held on Saturday, January 31, 2026, at 1:30 p.m. CT at South Alabama’s Hancock Whitney Stadium.
