NFL’s 2024 Artist Replay Initiative Spotlights Diverse and Emerging Artists

Renowned Photographer Cam Kirk Curates League’s Art Program That Will Culminate in Exclusive Gallery During Art Basel

NEW YORK — Aug. 21, 2024 — The National Football League announced the return of its Artist Replay program for 2024, reimagined to spotlight BIPOC and emerging artists throughout the season and culminating in an exclusive gallery during Art Basel. Renowned photographer Cam Kirk will curate five artists inspired by the world of football, as they each design and create one-of-a-kind pieces that will be on display at Miami Art Week.

Established to amplify diverse voices, the Artist Replay program connects the NFL’s rich culture with the broader arts community. Beginning in September and going throughout the season, the NFL will spotlight these five artists in content that gives an in-depth look at their artistic journeys, the creative process in their chosen mediums and the inspiration behind their Artist Replay pieces. Each profile video will set the stage for a special gallery event during Art Basel in Miami, where their designs will be displayed, providing a unique glimpse into the cultural impact of football through art.

“NFL Artist Replay blends the worlds of art and football, and with Cam’s artistic expertise and guidance, this program will bring to life talented artist interpretations of the sport,” said Eddie Capobianco, vice president of influencer marketing at the NFL. “Being able to feature their pieces in all different mediums at Art Basel is a huge opportunity to authentically connect with football fans and art lovers on a whole new level.”

Kirk, known for his work with prominent hip-hop artists like Megan Thee Stallion, Migos, Future and 21 Savage, brings a unique perspective to the program, further connecting the worlds of sports and culture.

“The goal is always to create platforms for diverse artists to shine, and where their work can resonate with people around the world,” said Cam Kirk, photographer, program curator, and founder of Cam Kirk Studios. “By amplifying their art, we’re not only elevating their voices but also deepening the connection between the game and its fans.”

As part of the program, the five selected artists will join Kirk in Miami in December to showcase their work at the NFL’s Art Basel gallery event. The artist selection includes:

​Since its inception, the Artist Replay program has been a platform for diverse artistic expressions and this season promises to build on the initiative, bringing even more voices and stories to the forefront.

NFL Artist Replay will be featured across NFL platforms, highlighting the artists and their work at nfl.com/artistreplay.

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