Opportunity to Establish Important B2B Connections Drives Multiyear Agreement DAYTONA BEACH, Fla. (Jan. 27, 2023) – The opportunity to further develop business-to-business connections is what prompted BDO, the world’s fifth-largest advisory and accounting network, to become an IMSA Corporate Partner, in an announcement made today.BDO’s specialty areas include advisory, tax and assurance services provided to a diverse range of clients with a broad array of needs. By making this service platform available to new and existing clients within the IMSA paddock, BDO’s aim is simple: helping businesses thrive in a complicated and dynamic environment that is in many ways similar to the challenges faced by an IMSA participant.“Racing and business are very similar; strategies to win are formed under pressure, tough decisions arise quickly, risks must be mitigated and cash flow must be managed” said Brad Knight, Managing Director. “With that in mind, this partnership only made sense, and provides BDO with a unique opportunity to live our core purpose of “helping people thrive, every day”. We look forward to building new relationships and working with new partners to achieve exceptional outcomes in their businesses, families and communities.”As part of the multiyear agreement, BDO will also provide VIP experiences for current and prospective clients at IMSA events across the U.S. that include credentials, at-track hospitality, behind the scenes paddock/pit tours and IMSA Hot Lap rides. In turn, this presence affords BDO the opportunity to make important B2B connections with companies already involved with IMSA, as well as leverage the excitement of IMSA racing with clients and prospects with a passion for sports cars.“IMSA welcomes BDO as a Proud Partner,” said IMSA Vice President, Partnership Marketing and Business Development Brandon Huddleston. “This is important because it brings a new, global, non-endemic partner to our sport. BDO sees IMSA as a great place to do business, introduce clients to the exciting world of sports car racing and make effective connections.”The agreement recognizes BDO as a Proud Partner of IMSA, the IMSA WeatherTech SportsCar Championship and the IMSA Michelin Pilot Challenge. In addition, a new BDO Knows Strategy Award will be featured during IMSA Radio broadcasts of the IMSA WeatherTech SportsCar Championship throughout the season. The award is designed to recognize a winning strategy or decision made by those who embody BDO’s core values.About BDO:At BDO, our purpose is helping people thrive, every day. Together, we are focused on delivering exceptional and sustainable outcomes for our people, our clients, and our communities. Across the U.S., and in over 160 countries through our global organization, BDO professionals provide advisory, tax and assurance services for a diverse range of clients. More information is available at www.bdo.com. About the International Motor Sports Association (IMSA):International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge and IMSA VP Racing SportsCar Challenge, as well as four one-make series: Ferrari Challenge North America, Idemitsu Mazda MX-5 Cup presented by BFGoodrich Tires, Lamborghini Super Trofeo North America and Porsche Carrera Cup North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information, visit www.IMSA.com, www.twitter.com/IMSA, www.facebook.com/IMSA or www.instagram.com/imsa_racing. |
