New Program Expands More Than a Decade of Partnership with NASCAR
NASCAR ONE Fueled by Elevate Packages Now On-Sale at NASCARONE.COM
DAYTONA BEACH, Fla. (April 10, 2025) – Today Elevate, an award-winning, global integrated agency network helping properties in sports and beyond, has announced a partnership with NASCAR to co-develop NASCAR’s new experiential premium hospitality program: NASCAR ONE Fueled by Elevate. The multi-year partnership will see Elevate Experiences, the agency’s best-in-class premium event and experiential hospitality division, develop unique premium experience packages, including track access, standalone events, camping enhancements, and more across 22 events at 13 NASCAR racetracks.
Elevate Experiences will lead commercialization, from overall strategy, product development, business operations, and guest service, to execution of event-day operations, and more. New NASCAR ONE premium experiential offerings will build upon popular NASCAR VIP experiences including one-of-a-kind on-track opportunities, NASCAR driver and legend events and photo opportunities, specialty programming, and more. Fans can purchase NASCAR ONE packages at www.nascarone.com.
“Developing these new VIP experience packages is a testament to our shared commitment to delivering unparalleled fan experiences. Together, Elevate and NASCAR are redefining what it means to be part of the NASCAR community, and I’m thrilled to see this collaboration elevate the sport’s engagement with its most passionate supporters,” said Flavil Hampsten, Elevate President of Property Sales.
“Elevate has been a valued and trusted partner for over a decade, so we are proud to expand our collaboration in developing NASCAR ONE,” said Kari Gritton, Senior Vice President, Consumer Strategy, NASCAR. “As our sport continues to grow, this new experiential premium hospitality program will offer unique experiences that will take our NASCAR experience to another level.”
“Elevate is proud to stand alongside NASCAR in developing the next generation of premium experiences to meet this critical moment in NASCAR’s growth,” said Dan Rosenthal, Senior Vice President, Elevate Experiences. “The introduction of ‘NASCAR ONE Fueled by Elevate’ will create unforgettable moments that reflect the passion and diverse interests of NASCAR fans while introducing new audiences to opportunities across the sport.”
Click here to download still images from Elevate-operated premium hospitality events and experiences at the 2024 NASCAR spring races at Martinsville Speedway, Talladega Superspeedway, and Kansas Speedway. Please credit Elevate / NASCAR.
With the announcement of NASCAR ONE, Elevate builds upon its long history working alongside NASCAR on strategy consulting, ticketing and dynamic pricing, experiential design, and more. In 2024, Elevate Experiences designed, curated, sold, and delivered original premium experiential hospitality offerings for the Shriners Children’s 500 at Phoenix Raceway, Cook Out 400 at Martinsville Speedway, Geico 500 at Talladega Superspeedway, and AdventHealth 400 at Kansas Speedway. This season, Elevate has delivered premium experiences for the DAYTONA 500, Rolex 24, and DAYTONA Supercross at Daytona International Speedway, Shriners Children’s 500 at Phoenix Raceway, and Straight Talk Wireless 400 at Homestead-Miami Speedway.
The Official Partnership announcement follows a consulting relationship between Elevate and NASCAR dating back to 2014; which has seen the agency utilize its Insights, Experiences, Marketplace, Creative, and Talent Divisions to provide revenue-driving solutions. Notably, Elevate Creative (via Infinite Scale) has supported over nine NASCAR motorsports tracks and events since 2007; including designing and installing wayfinding and partnership creative at the Chicago Street Race, and designing the midway and injector graphics packages at Daytona International Speedway as part of the 2016 Daytona Rising venue reimagination.
To service the new NASCAR ONE, Elevate Experiences and Insights will create, deliver, and analyze dynamic NASCAR guest and stakeholder feedback to develop optimal premium experiential hospitality offerings, programming, pricing, and more; creating VIP opportunities that anticipate and exceed guest expectations, priorities, and passions.
About Elevate
Elevate is a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth. Serving more than 1,000 clients across sports, entertainment, consumer products, retail, and more, Elevate transforms followers into devoted fans.
An agency rooted in innovation, Elevate leverages EPIC, its proprietary intelligence platform powered by advanced data and AI technology. EPIC integrates tools for consumer insights, ticketing, property analytics, and more, empowering clients to maximize ROI, enhance fan engagement, and craft campaigns that foster lasting loyalty.
Founded in 2018, Elevate partners with clients worldwide from offices across North America, Europe, Asia, and Australia. For more information, visit us at www.oneelevate.com.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
