Partnership Will Help Over 500,000 People Each Year Access Allergy-Friendly Options and Raise Awareness
(Miami Gardens, Fla.) July 15, 2021 — The Miami Dolphins and FARE, the largest private funder dedicated to Food Allergy Research & Education, announced a multi-year partnership designed to raise food allergy awareness and provide equitable access to options free from the Top 8 allergens to Dolphins fans and the South Florida community. This is the first FARECheck sports partnership and as part of this groundbreaking announcement, Hard Rock Stadium will become the first venue to create a special kitchen designed to produce allergy-friendly concession offerings.
“We spent a great deal of time evaluating the in-stadium experience for the 2021 season and working with FARE will help service our fans and raise awareness on food allergies,” said Jeremy Walls, Senior Vice President, Chief Revenue Officer of Miami Dolphins and Hard Rock Stadium. “We are excited to work with FARE on this first of its kind partnership to build a comprehensive plan for events, staff education and community impact.”
“Going out with your family and friends to take in a game is fun and relaxing, especially when you are confident that you will have access to allergy-friendly food options when you need them,” said Lisa Gable, Chief Executive Officer of FARE. “FARE’s partnership with the Dolphins in providing a FARECheck-certified kitchen will help millions of people make food choices that work for them.”
More than 85 million Americans have food allergies and intolerances, including 32 million with a potentially life-threatening condition and nearly 6 million children. With that in mind, the partnership between the Miami Dolphins and FARE will span across a wide range of Hard Rock Stadium events, including Dolphins and Miami Hurricanes games, the Formula One Miami Grand Prix and the Miami Open. In addition, FARE and the Miami Dolphins will collaborate on a series of initiatives including:
- Hard Rock Stadium becoming the first venue to become FARECheck-certified with staff receiving instructor-led training provided for and certified by FARE.
- Dedication of a concession kitchen emphasized on limiting the use of gluten, nuts, milk, and shellfish allergens at Hard Rock stadium events.
- A distribution plan designed so that every fan at Hard Rock Stadium will have access to allergy-friendly options with four grab and go, and four concession stands on the 100, 200 and 300 levels. These options will be available to suite holders as well.
- Lighting Hard Rock Stadium in teal during Food Allergy Awareness Week, beginning in 2022.
- Hosting an information session on food allergies at Dolphins training camp, with on-site activations and educational opportunities.
- Working with local minority owned restaurants on five food relief program days designed to feed underserved communities with healthy allergy-friendly options.
- Educating youth on food allergies with FARE being the presenting partner of Junior Dolphins youth football camps, High School Media Day and an exclusive content series focused on nutrition.
