International DJ, Radio Personality Alex Sensation to Perform at Larry’s Hard Lemonade Infield Beach Bash at Homestead-Miami Speedway
International Artist Will Rock HMS Beach During NASCAR Playoffs Tripleheader Weekend on Oct. 22-23
MIAMI, Fla. (Oct. 6, 2022) – Renowned Latin recording artist and radio personality Alex Sensation will get the party started at Larry’s Hard Lemonade Beach Bash during the upcoming NASCAR Playoffs Tripleheader race weekend, culminating with the Dixie Vodka 400, at Homestead-Miami Speedway on Oct. 22-23.
Sensation will perform sets on Saturday and Sunday at the Larry’s Hard Lemonade Beach Bash that is located in the infield on a one-of-a-kind 20,000 square-foot beach inside of Turn 3. The relaxation destination, the only one of its kind in motorsports, sits on a 7-acre spring-fed lake that spans the width of the backstretch. In addition to the live entertainment, the event will have unique food and beverage options, water activities and more.
The weekend will feature three races with the Dixie Vodka 400 on Sunday while Saturday will offer fans a racing doubleheader with the Baptist Health Cancer Care 200 for the NASCAR Camping World Truck Series and the Contender Boats 300 for the NASCAR Xfinity Series.
The Colombian American “Sensation” is one of the most influential Latin DJs in the United States. His show is broadcasted daily across the country in Miami, New York, Los Angeles and Puerto Rico. With more than three million weekly listeners, Alex Sensation’s radio show has been a staple in the country’s top Latin music stations for 15 years.
“I can’t tell you how pumped I am to be performing at Homestead-Miami Speedway,” said Sensation. “It’s going to be a real, authentic beach party with plenty of music and dancing, and that Latin-American flair that is Miami.”
Editor’s Note: For photos of Alex Sensation, click here. Click here to download the new Homestead-Miami Speedway logo, as well as race entitlement logos. Click here for photos from 2021 NASCAR weekend at HMS, as well as Next Gen artwork and photos, plus B-Roll of action on the 1.5-mile venue from 2021.
He’s sold-out multiple arenas including the “Mega Mezcla” at the Prudential Center in New Jersey and the “Miami Bash” at the FTX Center in Miami (formerly known as American Airlines Arena). Alex Sensation has shared the stage with many of the top names in Latin music such as Maluma, J Balvin, Marc Antony, Prince Royce, Don Omar, Ozuna, Nicky Jam and more.
As a Universal Music recording artist, Alex Sensation has found success throughout his many years on the music scene. He’s had multiple songs featured on Billboard’s Hot Latin Songs chart including “Que Va” with Ozuna, “La Mala y La Buena” with Gente de Zona, “Fantasia” with Bad Bunny, “La Diabla” with Nicky Jam and “Te Vere” with Justin Quiles amongst others.
“Fans at the Larry’s Hard Lemonade Beach Bash are in for a treat with Alex Sensation’s performance,” said Al Garcia, Homestead-Miami Speedway President. “What’s already an incredible fan amenity by being the only at-track beach party in American motorsports, has now been taken to the next level. We truly have an incredible weekend in place for NASCAR’s Playoffs return, and we couldn’t be more excited to go racing in South Florida.”
Alex Sensation is among many well-known artists performing at the NASCAR venue in October. He joins “Encanto” voice actress and Afro-Latin singer Adassa, who will perform the National Anthem before Sunday’s race, and country music star Kip Moore, who will play the pre-race concert, also on Sunday.
The illustrious lineup of entertainment is matched by the incredible field of drivers battling it out in all three playoff races at Homestead-Miami. The Baptist Health Cancer Care 200 is the “last chance” race in the NASCAR Camping World Truck Series Playoffs’ Round of 8 while the NASCAR Xfinity Series’ Contender Boats 300 is the second race in their Playoffs’ Round of 8. The racing continues Sunday with the Dixie Vodka 400 – the penultimate race in the NASCAR Cup Series Playoffs’ Round of 8. Chase Elliott, NASCAR’s most popular driver, has already qualified for the Round of 8 after his victory last weekend at Talladega Superspeedway in the YellaWood 500.
For more details about the Larry’s Hard Lemonade Beach Bash, as well as information on ticket packages, please visit www.homesteadmiamispeedway.com or call (866) 409-RACE (7223).
Fans can also receive updates about upcoming events and races at Homestead-Miami Speedway on Twitter, Facebook and Instagram, as well as the all-new NASCAR Tracks App for the latest speedway news.
About Homestead-Miami Speedway
Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway for 18 straight years (2002-19). In 2022, the Dixie Vodka 400 moves to the third race in the Round of 8 on Sunday, Oct. 23, as part of the NASCAR Cup Series Playoffs. In August of 2022, Homestead-Miami Speedway unveiled a new, colorfully designed logo that showcases the venue’s sense of place and incredible competition while incorporating all what South Florida has to offer from the vibrancy of South Beach to the tranquility of the Keys. Using a combination of pink, blue, yellow, light and dark turquoise – colors specific to the culture of South Florida – the new Homestead-Miami Speedway highlights regional and cultural flair of color, speed and intense, off-the chart racing that is unique to Miami.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
