XMANNA Designated as Official Loyalty and Gamification Partner;
IMCF, XMANNA to Launch Mobile Fan Loyalty Program within Inter Miami CF App.
MIAMI (December 21, 2021)– Inter Miami CF today announced a major, multi-year partnership with the software technology company, XMANNA. As part of the sponsorship agreement, XMANNA becomes the Club’s first-ever jersey sleeve partner as well as the Official Loyalty and Gamification Partner of Inter Miami CF. During the 2022 MLS season, XMANNA and Inter Miami CF will together reward fans for their continuous loyalty with exclusive prizes as well as elevate the fan experience through gamification within the Inter Miami CF App.
When Inter Miami CF takes the pitch next season, the XMANNA logo will be displayed on the right sleeve of all of the Club’s game jerseys. In addition to the logo placement, XMANNA will be integrated across the Club’s marketing platforms through prominent signage at DRV PNK Stadium and digital engagement programs.
“Inter Miami is committed to establishing partnerships with organizations that share our passion to deliver unique engagement opportunities for our fans, and XMANNA is that kind of innovative company,” said Xavier Asensi, Chief Business Officer of Inter Miami CF. “This is a significant agreement that benefits our Club and our fans. We are thrilled to welcome XMANNA as a Main Partner of the Club and the first one to be worn on our jersey sleeve. We are eager to collaborate with them on our new platform that will greatly enhance the fan experience.”
“Inter Miami CF is a young, forward-thinking club with a large local and global fan base,” said XMANNA CEO and co-founder Steve Stein. “XMANNA’s partnership will enable Inter Miami to elevate the fan experience through our loyalty and gamification platform, while increasing our global brand awareness.”
Inter Miami fans can join The Heartbeat of the club and secure their seats for the 2022 season by becoming Season Ticket Members. For information on season tickets, group tickets and more, please visit www.intermiamicf.com/tickets .
About XMANNA:
XMANNA is a revolutionary multifaceted gaming ecosystem powered by proprietary technology providing sports properties with a fan gamification & loyalty application platform designed to engage and maintain strong user relationships by addressing users’ entertainment needs. XMANNA offers breakthrough rewards and incentives to keep users engaged with long-term benefits while allowing sports teams to increase customer loyalty, engagement, and revenue in ways never possible before. Please visit www.XMANNA.com for more information. For sponsorship enquiries please contact [email protected].
About Inter Miami CF:
Club International de Fútbol Miami, known as Inter Miami CF, is an American professional sports team in Major League Soccer. The team made its debut in March 2020 and became only the seventh expansion team in MLS history to reach the MLS Cup Playoffs. Inter Miami plays and trains at its 34-acre centralized facility, which includes the 19,100-capacity DRV PNK Stadium, a 50,000-square-foot training center and seven fields in Fort Lauderdale, Florida. In addition to the MLS team, the Club fields MLS NEXT Pro team Fort Lauderdale CF and has a youth Academy for ages U-12 to U-19 as part of the MLS NEXT program. Please visit www.intermiamicf.com for more information.
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