MIAMI (Nov. 14, 2023) – As part of Inter Miami CF’s commitment to harnessing the power of fútbol to do good, the Club today announced the enhanced partnership with innovative brand (re)boot with the goal of uniting athletes and fans to eliminate waste in the fútbol industry.Founded by Gabriella Mas, (re)boot has been at the forefront of tackling the waste crisis in the fútbol industry by up-cycling and recycling worn fútbol equipment to extend the life of sportswear beyond the game. (re)boot is designed to build a community that bridges the sport industry and the circular economy, and is leveraging industry-leader Avery Dennison’s Digital Solutions to achieve this goal.
Following the success and positive impact of its inaugural collection in March 2023, which featured reconstructed training tops and game-worn kits by the Inter Miami CF First Team, (re)boot is unveiling its highly-anticipated first retail collection, (re)boot x ROW_____Z, in collaboration with Inter Miami. The 50-piece jersey collection is made up of one-of-one (re)boot sourced jerseys fromInter Miami CF’s equipment room over the last two seasons, including a mix of player-worn match jerseys, training tops, goalie jerseys, and residual stock. A limited number of pieces from the (re)boot x ROW_____Z collection will first be available for purchase at 10 a.m. ET on Monday, Nov. 20 at (re)boot.futbol.
“Our partnership with (re)boot holds a special place within our Club, as it seamlessly aligns with our core mission of harnessing the power of fútbol to do good. It also bolsters our ongoing commitment to promoting recycled materials and sustainability. We take great pride in continuing to unite with (re)boot for this transformative initiative that leaves a lasting, positive impact on our planet,” said Mike Ridley, Inter Miami CF SVP of Brand and Marketing, who led Inter Miami CF’s One Planet initiative.
“We are thrilled to be bringing to life our first retail collection for Inter Miami’s fans, in collaboration with ROW_____Z and MLS. In the last six months, Inter Miami has quickly established itself as a reference point for fútbol globally, and we are incredibly proud to stand alongside the club in our joint mission to use fútbol as a driving force to address the mounting waste crisis worldwide,” said Mas.
For the first retail collection, (re)boot teamed up with another game changing brand in sustainability, ROW_____Z. The London-based brand was founded by Daegen Eppey and Tom Ellis in 2021 with a mission to bring football threads into the everyday wardrobe. ROW_____Z specialize in reworking old, damaged product into new, bespoke garments that speak to both football and fashion fans alike. The company is known for reinvigorating the obsolete, creating expressive sportswear through creative and innovative pattern-cutting, suitable for both the players on the pitch and the fans in the stands.
“Our process begins through deconstructing the initial damaged garment, intricately removing the badge panel and recognising a complimentary color-way. The top is then built out from the badge, in an almost mathematical, puzzle formation. Our priority lies with ensuring as much of the initial shirt is utilized as possible,” said ROW_____Z Founder, Tom Ellis. “ Working with Inter Miami’s iconic jerseys on this project was a match made in heaven, combining their iconic pink with a mix of Away, Training and ‘One Planet’ tops from a variety of seasons. Creating a collection of one-of-one pieces, each with its own unique history,” Ellis added.
For their newest and most innovative collection to date, (re)boot is also partnering with Avery Dennison, a global materials science and digital identification solutions company, in order to elevate the technological features included in the jerseys and provide an even more powerful garment to fans. Avery Dennison will supply jock tag labels on each jersey, incorporating Near Field Communication (NFC) technology that tells a distinctive brand story and offers an interactive digital experience for fans via their mobile devices. As a key component of the relationship, Avery Dennison will provide (re)boot with their network of recyclers.
“Reducing professional sports textile waste is (re)boot’s excellent game plan. By producing jerseys that have been repurposed from club discarded apparel, and then digitizing them with Avery Dennison’s Digital ID technology, powered by atma.io connected product cloud. This will transform these individual garments into unique data points, and provide the jersey owners with access to storytelling that will educate, add interest, and promote recycling,” said Mike Colarossi, vice president, innovation, product line management and sustainability, Apparel Solutions, Avery Dennison.
“When users scan the digital label on the garment, they will be able to discover details about the sourcing of the pieces from Inter Miami’s equipment room, the jersey’s composition and material, and background information about (re)boot. Down the line, these unique digital triggers on garments will be used by industrial textile recyclers to further open the circularity loop and divert textiles from landfill,” Colarossi continued.
The collection comes on the heels of (re)boot being announced as an official national licensee for Major League Soccer and Fanatics. This not only reaffirms their unwavering commitment to sustainability but also solidifies their long-term relationship that will extend beyond Inter Miami CF, encompassing other MLS teams and league-wide initiatives in the future.
Key highlights of the upcoming (re)boot x ROW_____Z collection include:
- The new collection is comprised of a unique 50-piece jersey collection for fans, upcycled by designers ROW_____Z, based in London (Led by Tom Ellis and Daegan Eppey).
- Each jersey is one-of-one (re)boot sourced jerseys from Inter Miami CF equipment room over the last two seasons, a mix of player worn match jerseys, training tops, goalie jerseys, and residual stock.
- The new (re)boot x ROW_____Z collection will feature jock tag labels by Avery Dennison. Each label features an NFC chip, telling a unique story behind the brand, as well as a digital experience for fans on their phones.
- A limited number of pieces from the latest collection will first be available for purchase exclusively online at (re)boot.futbol beginning at 10 a.m. ET on Monday, Nov. 20
- This collection marks the first club-league-wide initiative to empower circularity and reduce textile waste in both the sports and fashion industry.
About Inter Miami CF:
Club International de Fútbol Miami, known as Inter Miami CF, is an American professional sports team that competes in Major League Soccer. Inter Miami currently plays and trains at its 34-acre centralized facility, which includes DRV PNK Stadium, a 50,000-square-foot training center and seven fields in Fort Lauderdale, Florida. In addition to the MLS team, the Club fields MLS NEXT Pro team Inter Miami CF II and has a youth Academy for ages U-12 to U-19. Please visit www.intermiamicf.com for more information. Inter Miami CF Main Partners include: XBTO, Fracht Group, AutoNation, Baptist Health, Florida Blue and Royal Caribbean.
About (re)boot:
(re)boot was launched in 2023 with a mission to unite clubs, athletes, and fans to eliminate waste in the fútbol industry, through upcycling official club and player worn sports gear into new products. Visit @reboot.futbol on Instagram for more.
About Avery Dennison
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.
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