IMSA Announces Expanded Initiatives For Its Green Racing Program

Sanctioning Body Continues Alignment with U.S. EPA and
SAE International while Working Toward Innovative Environmental Goals

DAYTONA BEACH, Fla. (May 31, 2019) – The International Motor Sports Association (IMSA) today announced expanded initiatives for its IMSA
Green Racing program and an extension of its affiliation with the U.S.
Environmental Protection Agency (EPA) and SAE International.
This program will aggressively pursue Green Racing protocols
established by these organizations along with its expansion of its own set of initiatives known as IMSA Green. This combination will considerably
reduce the Championship’s carbon emissions and overall environmental footprint in an attainable fashion. The objective of these multi-year
initiatives will be to keep IMSA’s racing relevant for manufacturers and marketing partners with an increased focus on proactive environmental responsibility. Collaboration with the EPA, SAE International, and official partners Michelin Tires and VP Racing Fuels is fundamental to IMSA
Green. Past association between IMSA and the U.S. Department of Energy (DOE) has been critical to the development and implementation of this
program and we anticipate their involvement in the future.
“By taking a fresh look at the Green Racing protocols, and IMSA Green,
we are taking steps to ensure sportscar racing continues to thrive in a
rapidly changing mobility landscape which is focused on a reduced
carbon emission future,” IMSA President Scott Atherton said. “In doing
so, IMSA can showcase that racing can be used to develop and validate
innovations while remaining exciting and sustainable for decades to
come and be attractive to automotive partners, participants, sponsors
and most importantly fans.”
IMSA maintained its Green Challenge Championship status from 2008 to 2016. It was subsequently reduced at that time to the Green Racing Series level when the GTLM class moved to the global specification E20. Since
then, IMSA has continued to focus on identifying ways to return to the
Green Challenge level and believes it can with the 2022 debut of its next
generation Daytona Prototype international (DPi). This race car could
lead to IMSA becoming the first racing series to attain Green Racing Cup
status, the highest level of environmentally responsible racing through
implementing innovative engine and fuel technologies. This status is
defined within the SAE J2880, the Green Racing protocols, which was first published in 2008 and revised in 2014.
“We are pleased to be working with IMSA to expand the series’ work on
sustainability,” said Chris Grundler, Director of EPA’s Office of
Transportation and Air Quality. “With this agreement, IMSA is
committing to a wide variety of actions that will lead to reduced air
pollution, less fuel use, and will move the racing community towards
more sustainable practices.” 
These programs reflect and respond to challenges encountered by the
automotive industry in the areas of improving energy efficiency,
lowering its carbon footprint and reducing criteria emissions.
Manufacturers can use these platforms in the development,
demonstration and marketing of green technologies through motorsport competition including advanced propulsion systems, alternative fuels
and reducing consumables.
“SAE is thrilled to continue our partnership with IMSA,” said Mark
Chung, SAE International’s Chief Marketing Officer. “We look forward to working with IMSA in increasing utilization of Green Racing Protocols
and how that will translate to their many partners to advance the
technology of the broader mobility industry.”
IMSA Green can be a proving ground for manufacturers to showcase
advances in these areas through IMSA’s seven sanctioned championships. Its own initiatives include tire usage reductions and the development of
alternate-blend fuels. Future programs will go beyond race cars and can envelop an entire event weekend providing the public with information on relevant, advanced technologies that produce clean and efficient
production vehicles they might drive in the future.
Besides introducing a hybrid powertrain in our top racing class with DPi 2022, IMSA’s future plans could include the adoption of ETCR (fully
electric TCR platform) combined with an ePrototype platform.
IMSA has also become an affiliate of the EPA SmartWay Program which
assists companies in using more efficient transport modes, equipment
and operational strategies. These initiatives help reduce freight
transportation-related emissions by accelerating the use of advanced fuel-saving technologies. As a SmartWay Affiliate, IMSA can play a key role in supporting these objectives by improving fuel efficiency, reducing
emissions and saving money within its transport sector. IMSA will serve
as a high-profile Affiliate, informing its partners about the benefits of the SmartWay program and encouraging the use of its technologies and
protocols.
IMSA is also exploring the implementation of solar energy within the pits and paddock to help offset traditional energy sources. It will also look to showcase manufacturer hybrid and electric powered production cars for hot lap and pace car deployment at its events.
“Green Racing is a great platform to educate our stakeholders and fans
about what IMSA’s environmental mission is all about and how it is
directly tied to the priorities of nearly all of our nineteen automotive
partners,” Atherton added. “There are simple, reasonable practices we
can implement immediately to get this program making a difference
along with more aggressive initiatives to be implemented in the future.”  
— #IMSA —