DETROIT – The Detroit Lions and Ford Motor Company today announced they are extending the stadium naming rights agreement for one of the most recognizable partnerships of its kind in sports. Ford Field has been the home of the Detroit Lions since 2002, making it the second longest tenured naming rights partnership in the NFL.
The multiyear agreement ensures the name of the building will continue as will the investment from both organizations in downtown Detroit.
“Renewing our relationship with Ford Motor Company has always been a top priority for us,” said Detroit Lions President and CEO Rod Wood. “Ford was an integral partner in our move back to downtown Detroit in 2002 and continues to be valuable to the growth of our brand. We are proud to have an iconic, Detroit founded company’s name on our building for the foreseeable future.”
“Ford and the Lions are perfect partners – two iconic organizations that are both deeply rooted in Detroit,” said Jim Farley, Ford president and CEO. “Ever since Bill Ford spearheaded bringing Ford Field downtown, this stadium has helped drive Detroit’s comeback and hosted some of the biggest events in sports and entertainment. And just like our hometown, our Ford and Lions teams are defined by hard work and grit. So, we couldn’t be prouder to have the Lions and their fans keep calling their home ‘Ford Field.’”
Since 2002, Ford Field has established itself as a premier sports and entertainment venue in the Midwest. Hosting Super Bowl XL in 2006, the NCAA Men’s Basketball Final Four in 2009, and the NCAA Frozen Four in 2010 helped solidify the venue’s importance to the region. Ford Field has already been awarded the 2027 NCAA Men’s Final Four and is in the running for other national and international events, confirming that it will continue to be a key venue for large scale sporting events.
The iconic downtown venue has also hosted record breaking world tours by artists such as Taylor Swift, Kenny Chesney, The Rolling Stones, Eminem, Kid Rock and Garth Brooks. In 2023, Kenny Chesney broke Ford Field’s concert attendance record by hosting 560,000 attendees across twelve performances in downtown Detroit. The stadium has already booked AC/DC, Post Malone, The Weeknd, Kendrick Lamar featuring SZA, Chris Brown, Billy Joel and Stevie Nicks, as well as the Michigan State versus Maryland college football game for the 2025 calendar.
Since opening its doors in 2002, Ford Field has hosted more than 30 million visitors.
The renewal announcement video is available for media use HERE.
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ABOUT FORD MOTOR COMPANY
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company offers freedom of choice through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines always-on digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 171,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
ABOUT THE DETROIT LIONS
The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL) and play their home games at Ford Field in downtown Detroit. The team located to Detroit in 1934 and is the NFL’s fifth oldest franchise. The Detroit Lions’ most recent NFL postseason appearance was the Divisional round after securing a back-to-back NFC North title following a franchise-high 15-2 record during the 2024 season. For more information, please visit www.detroitlions.com.
