DETROIT – The Detroit Lions will have a dedicated space within this year’s NFL Draft Experience presented by Rocket Mortgage, open to fans of all ages during all three days of the 2024 NFL Draft presented by Bud Light. The Detroit Lions Fan Activation will occupy 5,400 square feet of the event footprint and will feature a variety of immersive experiences, photo opportunities, games and giveaways to bring the Lions gameday experience to fans traveling to Detroit from all over the world.
Entering the activation, fans will walk through a replication of Ford Field’s graffitied tunnel out onto a small-scale football field. The hero’s entrance will be complete with fog machines, an announcer welcoming families into the space and a videoboard live streaming each walkout, akin to the players’ entrances during Lions home games. Live entertainment programming featuring Detroit Lions Entertainment teams, DJs and Detroit Lions players and Legends will be taking place on a stage within the space to add to the gameday feel. Detroit Lions history will also be on display, with the evolution of the team’s jerseys showcased, leading up to the latest Lions uniform that was recently revealed on April 18, 2024.
There will be multiple photo and video opportunities for fans, including the Play of the Game photobooth, with the appearance of placing the guests into the gameday atmosphere, and the Endzone Moments booth to do either their best endzone celebration or their best Detroit Lions Cheerleaders dance.
Fans will be able to put their hand-eye coordination to the test through games such as Reaction Relay, with the goal to hit as many lights on a game wall as quickly and accurately as possible in 30 seconds, and Lions branded skeeball. A Dan Campbell Zoltar machine will also be in the space, reading the fortunes of guests who pay him a visit.
Those in attendance will have the opportunity to write home about their time in Detroit with a postcard station and can even put a pin in a map of where they’re traveling to the city from. Fans can also take a piece of the experience with them by winning giveaways, game prizes, or getting a temporary airbrush tattoo to rep One Pride around the city.
The Detroit Lions Fan Activation and the NFL Draft Experience will be open from 12 PM to 10 PM on Thursday, April 25 and Friday, April 26, as well as from 9 AM to 6 PM on Saturday, April 27. Fans can register to attend for free by downloading the NFL OnePass app or by visiting www.nfl.com/draftaccess. The NFL Clear Bag Policy will be in effect within the NFL Draft space; guidelines for approved bags can be found here.
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