DALLAS – Conference USA announced it has expanded its partnership with WSC Sports, the global leader in AI-powered video content, for the 2023-24 season to enhance the league’s social and digital presence. In addition to the football component, CUSA will now also utilize WSC Sports across men’s and women’s basketball for the upcoming athletic year.
WSC Sports’ automated AI-powered platform provides immediate access to highlights from the league’s games, and generates individual plays, quarter, halftime, full-game and highlights, as well as individual player cuts and more. This footage is then seamlessly distributed across CUSA social and digital platforms in real-time.
“Enhancing Conference USA’s partnership with WSC Sports continues to help the league and our institutions increase our reach across our digital and social channels,” CUSA Assistant Commissioner for Video Services and Technology Chris Grey said. “We saw so much success and growth with football in 2022 that we knew we needed to bring men’s and women’s basketball into the fold to grow our digital footprint.”“The expansion of this partnership to now cover CUSA men’s and women’s basketball is a testament to the success of the engaging content CUSA generated throughout the 2022 football season utilizing WSC Sports’ technology,” said Joe DaCosta, Business Development Executive at WSC Sports. “As more CUSA student athletes will now have the ability to increase their reach and content across digital and social channels, CUSA fans will enjoy deeper engagement with their favorite athletes and teams.”
ABOUT WSC SPORTS
WSC Sports automates the creation and distribution of highlights for over 350 teams, leagues, federations and broadcast partners across the globe, including the Big Ten Network, ACC Digital Network, Brigham Young University (BYU), Clemson University, University of Pittsburgh, the NBA, ESPN, and more. Utilizing advanced AI technologies, WSC Sports’ proprietary platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized short-form videos. This enables sports media rights owners to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan.
For more information, visit wsc-sports.com.ABOUT CONFERENCE USA
Conference USA is an NCAA Division I conference championing success in college athletics through dedicated leadership, dynamic partnership, and diverse membership. Founded in 1995 and based in Dallas, CUSA is home to nine schools: FIU, Jacksonville State, Liberty, Louisiana Tech, Middle Tennessee, New Mexico State, Sam Houston, UTEP, and WKU. Kennesaw State joins the league in 2024.
-ConferenceUSA.com-
