NFL to Harness Accenture’s Technology and Data Expertise to Shape the Future of Football
New York – May 6, 2024 – The National Football League and Accenture announced today a partnership naming Accenture the Official Business and Technology Consulting Partner of the NFL. Throughout the five-year partnership, the NFL will harness Accenture’s technology and data expertise to help shape the future of football.
“We are thrilled to welcome Accenture as the Official Business and Technology Consulting Partner of the NFL,” said Tracie Rodburg, senior vice president of sponsorship management at the NFL. “We both understand the importance of embracing change and the transformational power of technology. As the game continues to evolve, we will lean on Accenture’s knowledge and expertise to elevate various areas of our business to benefit our game and our fans.”
To continually innovate both on and off the field, Accenture and the NFL will team up to enhance data-driven decision making in three key league business areas: Football, financial operations and human resources.
“Nothing is more exciting than working with a brand that is so committed to reinventing itself by pushing boundaries, incorporating both technology and AI into every level of football,” said Jill Kramer, chief marketing and communications officer at Accenture. “We are proud to partner with the league as it continues to drive innovation – through the use of AI and data-driven strategies – across key areas of its business.”
In the partnership, Accenture will deploy its experience, expertise and best practices across multiple industry sectors. This work will elevate the NFL’s corporate and club financial operations across its systems, processes and personnel. It will be driven by increased visibility into the data and metrics behind the numbers.
In addition, the NFL will collaborate with Accenture to support and transform human resource (HCM) and enterprise resource planning (ERP) functions and analytics. Accenture will continue to drive new efficiencies and automation across the NFL’s back-office functions.
Noel Winn, Accenture’s client account lead for the NFL said, “We are so excited to launch this partnership with the NFL and to have the opportunity to help guide their future vision by strengthening not only their back office but tying those efficiencies to operations and fan experience as well.”
###
