General Tire returns as entitlement partner for ARCA Menards Series race
at Daytona International Speedway
FORT MILL, S.C. & DAYTONA BEACH, Fla. (Jan. 16, 2026) – General Tire announced today that it will extend its long-standing partnership with the ARCA Menards Series for the 2026 season, continuing a successful relationship that began in 2016. As a proud supporter of the series for a decade, General Tire remains committed to empowering rising talent, elevating competition, and bringing fans closer to the action on some of the nation’s most iconic tracks.
The renewed partnership will include four General Tire entitlement races during the 2026 ARCA Menards Series season:
- General Tire 200, Daytona International Speedway, Saturday, Feb. 14, 2026
- General Tire 150, Phoenix Raceway, Thursday, Mar. 5, 2026
- General Tire 100 at The Glen, Watkins Glen International, Friday, May 8, 2026
- General Tire 150, Sonoma Raceway, Friday, June 26, 2026
Since joining the ARCA Menards Series in 2016, General Tire has elevated the competition through enhanced product performance, stronger team support, and immersive fan engagement. The upcoming 2026 season represents not only the continuation of a partnership but also a celebration of ten years of shared passion, innovation, and dedication to the sport.
“General Tire has been a great partner, activating with broadcast support, race team awards and race event entitlement and promotion across the entire ARCA Menards Series platform for the past decade,” said ARCA President Ron Drager. “These 2026 race entitlements are further evidence of General Tire’s continued commitment of support.”
“We’re incredibly proud to continue our partnership with the ARCA Menards Series as we head into 2026,” said Brian Beierwaltes, Head of Marketing for U.S. Passenger & Light Truck Replacement Tires at General Tire. “Motorsports isn’t just part of our heritage; it’s part of our identity. ARCA is where future champions are made, and supporting these athletes, teams, and fans fuels our drive to innovate, compete, and inspire. We’re excited for another season of unforgettable moments on the track.”
About Daytona International Speedway
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of The Great American Race – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the World Center of Racing, boasts the most diverse schedule of racing on the globe. Some of the exciting racing events include January’s Rolex 24 At DAYTONA and Roar Before The Rolex 24, February’s DAYTONA 500 and Speedweeks Presented by AdventHealth, March’s Bike Week At DAYTONA featuring DAYTONA Supercross and the DAYTONA 200, the August Coke Zero Sugar 400 weekend, and much more. The Speedway grounds are also used extensively for other events that include concerts such as Welcome to Rockville, sporting events including CLASH DAYTONA, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.
