DETROIT – Jan. 12, 2026 – The Detroit Pistons are proud to announce an exciting lineup of new corporate partners as the organization embarks on the second half of the 2025-26 NBA season. Spanning key industries such as local businesses, QSR, spirits and telecom, these partnerships underscore a shared commitment to innovation, community engagement and elevating the fan experience.
This season’s new partners include:
- Comcast: Xfinity and Comcast Business
- Crain Homes
- Crumbl Cookies
- Diageo (Smirnoff Smash)
- Diversey – A Solenis Company
- GameAbove
- Great Lakes Wine & Spirits (High Noon)
- Knight Watch
- McDonald’s of Michigan
- Microsoft Xbox
- Off Hours Bourbon
- Savvy Sliders
- Southeast Michigan Ford Dealers
- Spades Plus from Zynga
- Strategic Staffing Solutions
- The Carpet Guys
- TPC Michigan
- Uptop, a Rain company
Rob Croll, Senior Vice President of Corporate Partnerships & Engagement for the Detroit Pistons, celebrated the addition of these brands to the Pistons’ growing network of partners.
“We’re thrilled to welcome this dynamic group of partners to the Pistons family who share our passion for Detroit and our commitment to delivering unforgettable moments for our fans,” said Croll. “These partnerships strengthen our connection to the community and open new avenues for engagement both inside and outside the arena. We look forward to working together this season and building strong, lasting relationships that extend well beyond the court.”
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ABOUT THE DETROIT PISTONS
Since their arrival in 1957, the Detroit Pistons have become one of the most storied franchises in the NBA. With over 2,500 regular-season and playoff victories, the club has celebrated three NBA Championships (1989, 1990, 2004), five NBA Finals appearances (1988, 1989, 1990, 2004, 2005) and 11 Eastern Conference Finals appearances. In October 2019, the club opened the new Henry Ford Detroit Pistons Performance Center located in the New Center area, a campus that serves as the organization’s practice facility and corporate headquarters. Since its purchase by Michigan native Tom Gores in 2011, the organization has focused on operating as a community asset while promoting a culture of innovation and industry-leading thought.
