| Show Airs Twice This Week on HGTV Highlighting Downtown Sebring Revitalization |
| DAYTONA BEACH Fla. (April 13, 2025) – Sebring, Florida is known for the iconic Mobil 1 Twelve Hours of Sebring, a staple on the IMSA calendar since the early 1950s and which recently celebrated its 73rd running. But it was only recently that downtown Sebring, itself, underwent a significant revitalization project to bring the city forward and foster a greater sense of community. The transformative project took place during the third season of “Home Town Takeover” on HGTV, where hosts Ben and Erin Napier spent four months focusing on “The City on the Circle” to enhance the center of downtown, working alongside a team of HGTV crew and designers. You can watch the episode Sunday, April 13, at 7 p.m. ET and Friday, April 18, at 3 p.m. on HGTV. Sebring Soda, a small business that’s been part of downtown for generations, was featured prominently throughout the episode and was one of the key businesses highlighted as part of the transformation project. Changes or enhancements made to Sebring Soda included the discovery of transom windows, paint refresh, a new menu board and repurposed vintage cabinets to display flashes of color that pop to a level the business hadn’t seen in ages. New indoor and outdoor seating options have helped enliven the space to become more of a cornerstone business. Local artist Frankie Flowers was integral in mural creation as well, both by adding a splash of color that highlights central Florida’s surrounding orange groves with a striking three-dimensional mural on a building and a separate mural at the Sebring Soap Company. Additional new murals have been painted in the crosswalks of The Circle. Lastly, further highlights come from Sophie’s Café to open a second location, and the city’s iconic Circle Theatre being modernized. The circle of Sebring hosts the Sebring Fan Fest as IMSA transporters and cars are on display the Tuesday of race week. IMSA fans will have the opportunity to check out the revitalized downtown ahead of the 74th Mobil 1 Twelve Hours of Sebring, March 18-21, 2026. |
