JACKSONVILLE, Fla., Sept. 12, 2024 – This Sunday’s matchup between the Jacksonville Jaguars and the Cleveland Browns is going to be more than just another game—it’s going to be a takeover! As fans pour into EverBank Stadium, they’ll notice something special and different: The stadium has been rebranded as “TrEverBank Stadium,” all thanks to Jaguars star quarterback Trevor Lawrence, who shared the news on social media.
In a unique collaboration, EverBank and Trevor have joined forces to bring a fresh twist to the season’s Jaguars home opener. The “TrEverBank” campaign isn’t just about a new name; it’s about showcasing how Trevor’s excellence on the field aligns perfectly with EverBank’s dedication to delivering top-notch financial services, giving Jaguars fans and EverBank clients the advantage they need to score big on their financial goals.
“TrEverBank” is all about making clients feel like they are an MVP. To celebrate launch day, EverBank Stadium will highlight its new “TrEverBank Stadium” name with branding in multiple locations—from a temporary rebrand of the stadium itself to signage on EverBank’s website, ATMs and financial centers, creating a full takeover experience for Jags fans that highlights EverBank’s commitment to its clients and communities.
“EverBank is more than just my bank; everything they do centers around high performance and achieving greatness,” Trevor said. “Just like I push myself to excel on the field, EverBank works just as hard to deliver solutions that help clients reach their financial goals. EverBank makes it feel like it’s a bank just for you, and that level of dedication makes all the difference.”
At “TrEverBank Stadium,” fans will experience the excitement firsthand with special gameday fan engagement that brings the energy of the game to life. EverBank clients can also join in at local financial centers, participating in meet-and-greet events with Jaguars’ Hall of Fame Mascot Honoree, Jaxson de Ville, and various in-branch activities that highlight EverBank’s full range of services.
Trevor will be an ambassador of the bank across multiple platforms, including online content, newspaper ads, financial center signage, social media and TV commercials, particularly during football games. To follow and engage in the exciting campaign conversation, fans can use the hashtag #TrEverBank.
“Trevor Lawrence represents everything that EverBank stands for – performance, excellence, and a deep commitment to the community,” said Megan Johnson, EverBank’s Chief Marketing Officer. “We believe this campaign will resonate strongly with our current and prospective clients and inspire them to achieve their financial goals.”
Last month, EverBank announced an ongoing relationship with Trevor, who will be featured regularly as part of this campaign with the bank, and in its newest TV spot, “Sign.” This exciting campaign is part of a creative collaboration between the bank and Campbell Ewald, the advertising agency of record for EverBank.
To learn more about the “TrEverBank” campaign and view the TV spots, please visit everbank.com.
About EverBank
EverBank, N.A. (“TrEverBank”) is a nationwide specialty bank providing high-value products and services to consumer and commercial clients nationwide. As a pioneer in online banking, we offer convenient digital access for clients 24/7, in addition to phone banking services and a network of financial centers across Florida. TrEverBank’s commitment is to deliver to our clients high-performing, high-yield solutions backed by exceptional service, always giving them the advantage they expect, to make the most of their money. Visit everbank.com or connect and interact with us on Facebook, Instagram, LinkedIn or X (formerly Twitter). EverBank, N.A. is a Member FDIC.
