NFL to Spotlight Brazil’s Vibrant Music Scene with Local Sensations Luísa Sonza and CAROLA Performing Pregame for Fans
U.S. & Brazilian Military to Celebrate 200 Years of Diplomatic Relations On-Field
SÃO PAULO, BRAZIL — Aug. 20, 2024 — The NFL has announced Brazilian pop superstar Anitta will headline the halftime performance at the league’s first-ever game in South America — where the Green Bay Packers will take on the Philadelphia Eagles.
Following the recent release of her highly anticipated album Funk Generation, the Grammy nominee will bring her high energy and Brazilian pride to the NFL’s inaugural game in São Paulo, Brazil at Corinthians Arena. As a global superstar and Brazilian, Anitta will perform some of her most popular hits for fans to celebrate the historic Kickoff weekend for the 2024 NFL regular season.
“Growing up in Brazil has completely shaped my journey as an artist and of course, as a person,” said Anitta. “It means everything to be able to perform in São Paulo at the NFL’s first game in Brazil, where I can bring fans around the world the excitement and joy of our amazing culture. It’s really a dream come true to be a part of this moment.”
Anitta’s halftime show will feature some of the artist’s biggest hits and will be shown live across the NFL’s world feed and local Brazilian game broadcasts. Fans in the U.S. can see highlights of the halftime show on NBC Peacock, with the full performance on NFL YouTube following the game.
“With the excitement of the NFL’s inaugural game in Brazil, we felt it was essential to tap into the rhythm of São Paulo’s dynamic music scene,” said Director, Event and Game Presentation at the NFL, Tim Tubito. “We’re thrilled to welcome global sensation Anitta and a lineup of Brazil’s finest artists to this landmark event, promising fans and viewers around the globe an unforgettable celebration of culture and performance.”
An exclusive NFL x Anitta collaboration will launch on Sept. 1 celebrating the halftime performer’s unique style and expression through fashion. The collaboration will be available at NFL Shop presented by Visa at Morumbi Shopping, and on gameday at NFL Shop presented by Visa at Corinthians Arena.
To kick off the game in São Paulo, the league will continue to spotlight Brazil’s vibrant music and arts scene with Brazilian electronic music artist CAROLA, performing for the pregame show. Brazilian popstar sensation Luísa Sonza will perform the country’s National Anthem Hino Nacional Brasileiro, and American-Brazilian singer Zeeba will perform the U.S. National Anthem, before the game begins.
Two joint armed forces’ color guards and a combined formation of senior military leaders will accompany anthem performances. Military personnel will be joined on-field by key organizational leaders, essential to the continued strength of the countries’ partnership, to commemorate the significant bicentennial (200th) anniversary of diplomatic relations between Brazil and the United States.
The Packers will play the Eagles on Friday, Sept. 6 at 9:15 PM local time (8:15 PM EST) at Corinthians Arena.
Fans in Brazil can watch the Packers-Eagles game on Sept. 6 across RedeTV!, ESPN Brazil, CazéTV and/or NFL Game Pass on DAZN. Fans in the U.S. can stream the game exclusively on Peacock.
Fans can also attend the free three-day NFL fan festival in São Paulo — the NFL Experience — at Parque Villa Lobos beginning on Friday, Sept 6. Events at the NFL Experience include a watch party of the Packers-Eagles game on Friday night. Additional watch parties of Sunday afternoon NFL games (including the New England Patriots and Miami Dolphins games) will also take place at NFL Experience on Sept. 8. For more information and the full schedule of events, download the NFL OnePass app (or register on mobile at: NFL.com/brasilaccess).
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About Anitta
Since breaking through in Brazil, GRAMMY-nominated global superstar Anitta has become the leading artist of a new generation of Latin American music. Anitta’s single, “Envolver” (2022), became the biggest solo debut by a Brazilian artist in the history of the Spotify Global Chart and broke Anitta’s record by reaching #1 on iTunes in 19 countries. She released her album Versions of Me in April 2022 and went on to earn the highly coveted Best New Artist GRAMMY nomination for the 65th GRAMMY Awards (2023). The 15-track album was released in Spanish, English, and Portuguese and holds the record of biggest streaming week for a Brazilian artist on Spotify. It now has surpassed 1 billion streams on Spotify.
Anitta is the first Brazilian artist with 35 million monthly listeners in Spotify history and the Brazilian female artist with the most charting songs in Hot 100 history. In 2022 she won a MTV Music Video Award® in the category of “Best Latin” for “Envolver,” further making history and earning her second Guinness World Record as the “first Brazilian solo artist to win the MTV VMA for Best Latin
(female).” The win followed an explosive performance by Anitta, who made her VMA broadcast performance debut with “Envolver.”
Starting in 2014, Anitta was named “Best Brazilian Act” at the MTV Europe Music Awards for five consecutive years. Last year, Anitta took home her second MTV Music Video Award® for “Best Latin.” At the forefront of introducing Brazilian Funk to the world, in 2023 Anitta released Funk Generation: A Favela Love Story, featuring the single “Mil Veces,” followed by the release of “BELLAKEO” with Peso Pluma, which is now her highest charting song on the Hot 100. Anitta closed out the year by releasing “Joga pra Lua”, a single with the perfect mix of funk carioca with electronic music. In April 2024 Anitta brought Brazilian Funk to the global stage with the release of her highly anticipated album, Funk Generation.
Following its release she was honored by Variety at its annual Power of Women event, celebrating her charitable efforts in her home country of Brazil.
About Luísa Sonza
At the age of 26, Luísa Sonza accumulates impressive achievements. The artist has more than 3 billion streams on the platforms, top 50 worldwide on Spotify, 7 diamond, 5 platinum and 5 gold discs. Released in August 2023, her most recent work, “Escândalo Íntimo”, has already reached more than half a billion streams combined. After 12 months, “Escândalo Íntimo” is once again the most streamed album on Spotify Brasil and it is at #174 on the Global, with Luísa being one of the only Brazilian pop artists present.
With more than 31 million followers on Instagram, more than 10 million monthly listeners on Spotify and more than 2 billion and 200 million views on her YouTube channel, Luísa acts as an active voice to defend the autonomy, freedom and independence of women, with the aim of obtaining more equality and room for debate to bring about real changes in society.
About Zeeba
Zeeba topped the ranking of the 30 most listened Brazilians in the world with the hit ‘Hear Me Now,’ according to a list released by Billboard. He won international awards and certificates, including Platinum and Gold records in several countries. In addition, he has performed on main stages and festivals worldwide, such as Rock in Rio, Lollapalooza Argentina and Chile, Z Festival, Tomorrowland, Game XP and The Town.
About CAROLA
CAROLA is an electronic music artist who has achieved significant milestones in the electronic music scene for more than a decade. She has performed at renowned festivals such as Tomorrowland Belgium, Rock in Rio, Lollapalooza Brazil, Lollapalooza Chicago, EDC Las Vegas, EDC Orlando, Tomorrowland Brazil and Hard Fest. Her music has accumulated 65 million streams and garnered international attention, leading to her representation in the U.S. by the agency UTA.
