Local high school football and cheer programs can apply today at www.detroitlions.com/touchdown
DETROIT – The Detroit Lions announced today that online applications for their 2024 Touchdown in Your Town program are now open. The program, which supports high school football programs around the state of Michigan, will now also benefit cheer programs, both broadening the reach to student athletes and further growing the game. In partnership with the United Dairy Industry of Michigan (UDIM) and Planet Fitness, the Lions are dedicated to aiding schools by supplying crucial equipment, technology, apparel and/or grants funded by the Detroit Lions Foundation. Building on last year’s success, Planet Fitness renewed its commitment to renovating a school weight room for at least one selected program. “We are excited to continue impacting Michigan high school football teams through Touchdown in Your Town, as well as expand our reach by now also supporting high school cheer programs,” said Detroit Lions Vice President of Detroit Lions Foundation and Community Relations Roxanne Caine. “By wielding our resources with the Detroit Lions Foundation, and teaming up with UDIM and Planet Fitness, we will be able to empower the selected schools and ensure the students have the tools they need for success on the field.” Schools must apply for support through an online application at www.detroitlions.com/touchdown, which opened today, Monday, April 29 and will run through Wednesday, May 29 at 11:59 PM EST. Coaches, athletic directors, and football and cheer staff members from Michigan high schools are eligible to apply for one football grant and/or one cheer grant. Submissions will be reviewed by a committee comprised of members from the Lions organization and partners.
Once the programs are selected, the Lions will work with each school to surprise students and staff to reveal the new resources and/or funding during a special experience with the Detroit Lions.
Designed to foster safe play and a love of football while leveling the playing field for Michigan high school football programs, the Touchdown in Your Town program has invested more than $754,000 since 2019. This program is a key pillar to our $5,000,000 investment in youth sports throughout the community. #30#
ABOUT THE DETROIT LIONS FOUNDATION
The Detroit Lions Foundation is changing the game for Lions communities by investing in strategic partnerships to empower youth for lasting, transformative change with a focus in our hometown of Detroit. Through fundraising, grant making and events, we seek a Lions community in which all youth can achieve their fullest potential. Information about how to get involved, programming and more is available at www.detroitlions.com/foundation.
ABOUT THE DETROIT LIONS
The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL) and play their home games at Ford Field in downtown Detroit. The team relocated to Detroit in 1934 and is the NFL’s fifth oldest franchise. The Detroit Lions’ most recent NFL postseason appearance was the NFC Championship game following a 12-5 record and an NFC North title during the 2023 season. For more information, please visit www.detroitlions.com. | |
