TOTAL AUDIENCE OF 138 MILLION ACROSS THREE GAMES –
HIGHEST ON RECORD & UP +34% VS. 2021
AVERAGE VIEWERSHIP OF 33.5 MILLION ACROSS THREE GAMES –
HIGHEST THANKSGIVING DAY NFL AVERAGE ON RECORD
This year is the most-watched NFL Thanksgiving Day ever.
The total unduplicated audience across all three games – Buffalo Bills vs. Detroit Lions, New York Giants vs. Dallas Cowboys and New England Patriots vs. Minnesota Vikings – was 138 million – the highest Thanksgiving total audience on record. The 138 million total unduplicated audience number surpasses the previous high of 126 million in 2016 and is up +34% vs. 2021 (103 million).
The average viewership (TV+Digital) across the three games was 33.5 million – the highest Thanksgiving Day NFL average on record. The 33.5 million average viewers surpass the previous high of 32.9 million in 1993 (two games) and is up +6% vs. 2021 (31.6 million).
The late afternoon game on FOX between the Giants and Cowboys averaged 42.0 million viewers (TV+Digital) – the most-watched NFL regular season game on record.
*Source: Nielsen fast national viewership and Adobe digital
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