Super Bowl LIX’s Stunning $1.25 Billion Impact for Louisiana—Scoring Nearly 10,000 Jobs & a Huge Economic Development Win
BATON ROUGE, La. – Super Bowl LIX brought more than just football to New Orleans — it brought one of the largest economic impacts in NFL history. A newly released study from Louisiana State University’s E.J. Ourso College of Business found the event generated $1.25 billion in total economic activity statewide, more than doubling the impact of the 2013 New Orleans Super Bowl and ranking as one of the most financially impactful Super Bowls of the past decade even when compared to much larger host cities.
“Super Bowl LIX was a tremendous success for New Orleans and all of Louisiana,” Governor Jeff Landry said. “Hosting the Super Bowl is so much more than a football game. It’s an opportunity to drive an economic impact that is both immediate and long-term. We seized the opportunity to showcase Louisiana, and we scored huge!”
The study, authored by LSU Professor Dek Terrell and Economist Nikolas J. Henderson, highlights how the event reached beyond the big game to help grow local businesses, support thousands of jobs, and position Louisiana for even greater future growth.
Economic Impact at a Glance
- $1.25 billion total statewide economic impact
- 9,787 local jobs supported statewide
- $658 million in total spending by visitors and vendors
$395 million in wages generated for Louisiana workers - $82.7 million in state and local tax revenue
- 115,000 total attendees, including 100,000 from out of state, representing 45 U.S. states
The 2025 event also marked the 11th time New Orleans hosted the Super Bowl, matching Miami’s hosting record.
“New Orleans is one of America’s great sports cities—a shining example of culture, resiliency, and community empowerment,” NFL Commissioner Roger Goodell said.
“By hosting its record-tying eleventh Super Bowl shortly after a national tragedy, the Big Easy showed us the power of coming together to achieve a common goal,” Goodell continued. “This impact report is the latest reminder that the Super Bowl is more than a game; it’s an economic engine that supports local businesses and residents, strengthening the host city and state. We are grateful to the New Orleans Saints and the civic and political leaders across Louisiana who welcomed our fans, partners, and media and made this achievement possible.”
A Message from New Orleans Saints Owner, Gayle Benson
“This Super Bowl was more than just a game. It was reflective of everything that makes our community so special. As we celebrate the incredible financial impact hosting a Super Bowl has on our economy, I look forward to quickly bringing everyone back together so that we can secure another Super Bowl in the immediate future,” said Benson.
“We have already started discussions with the NFL, and I have personally reached out to Commissioner Goodell, expressing our interest in hosting the game again very soon. Hosting our record-tying 11th Super Bowl was a proud moment for New Orleans and for the entire state of Louisiana. We showed the world our passion, our resilience, and the unmatched spirit of our people. I couldn’t be more proud of how our city came together with heart, hospitality, and purpose to deliver an unforgettable experience for the fans and for our home.”
Long-Term Exposure and Business Engagement
For the first time in Super Bowl history, the Louisiana leadership seized on international exposure to promote the state as a top business destination. The effort centered around the 14,000 square foot Louisiana NOW Pavilion, an immersive space that hosted more than 4,000 local, national, and international business leaders, entrepreneurs, journalists, and stakeholders throughout the entire Super Bowl week.
“The LSU study shows that the Super Bowl was unrivaled in Positioning Louisiana to Win, and we showed that when it comes to large events, Louisiana is the place to be,” LED Secretary Susan B. Bourgeois said. “Governor Landry’s invitation to host thousands of visitors at the Louisiana Now Pavilion gave us an exceptional opportunity to show that Louisiana is fully committed to being open for business, and this new data shows us that the strategy the Governor championed will pay dividends for years to come.”
A Broader Economic Momentum
The momentum from Super Bowl LIX comes amid a historic wave of economic development success for Louisiana. Over the past 18 months, Louisiana Economic Development has secured nearly $60 billion in new capital investment, including:
- Meta’s $10 billion AI data center in northeast Louisiana, a landmark project that puts the state at the center of global technology infrastructure.
- Hyundai Steel Company’s $5.8 billion investment in Donaldsonville to build its first North American manufacturing facility, bringing more than 1,300 high-paying jobs to the Capital Region.
- And most recently, Woodside Energy’s $17.5 billion LNG project, the largest foreign investment in Louisiana history, reaffirms the state’s role as a global energy leader.
These announcements, paired with the Super Bowl’s unprecedented tourism and visibility impact, showcase a new era of growth, resilience, and national relevance for Louisiana.
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