NEW YORK – Aug. 19, 2025 – The National Football League and The GIST, a dynamic women-led sports media brand that’s redefining how a new generation experiences football, announced today a new content partnership. This collaboration represents another bold step forward in the NFL’s mission to engage younger, more diverse fans through fresh, authentic storytelling that speaks directly to Gen Z and millennial women, a fast-growing segment of NFL football fandom.
Since its founding in 2017, The GIST has built a thriving community of over one million newsletter subscribers, reaching 40M+ sports fans across its newsletters, podcasts, and social media monthly and effectively capturing the passion and voices of millennial and Gen Z women who want more from sports media than ever before.
“The GIST has built a unique community that’s redefining how sports content resonates with modern fans, especially women,” says Amanda Kersen, director of business development & strategic investment at the NFL. “Partnering with The GIST is part of our commitment to making the NFL fun, inclusive and accessible, especially for the next generation of fans.”
Through this content partnership, The GIST will create innovative gamification content, allowing fans to engage interactively with the NFL season through weekly free-to-play games and playoff brackets tailored for The GIST’s community. This approach helps the NFL deepen its digital fan engagement and signals a commitment to building lasting relationships with fans. The GIST will also have the opportunity to create content at the NFL’s tentpole events, including the Super Bowl and the NFL Draft.
Ellen Hyslop, co-founder and head of content and audience at The GIST, shared, “The GIST was created to give women and diverse sports fans a voice. Collaborating with the NFL – a global powerhouse – validates that cultural shift we’ve been driving.”
Jacie deHoop, co-founder and head of partnerships at The GIST, added, “We’re excited to help reshape the future of NFL football fandom and continue to create a space where women can experience the sport in fresh, exciting ways.”
For more information, please visit thegistsports.com.
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