Collection Available October 11, Blending Motorsports Energy with Streetwear Aesthetics
Daytona Beach, Fla. (October 8, 2025) – NASCAR, America’s No.1 motorsport, is teaming up with iconic global streetwear brand Anti Social Social Club for the first time to launch a limited release capsule collection. The collaboration champions NASCAR’s and Anti Social Social Club’s bold and distinctive styles, creating a unique crossover between the racetrack and fashion.
Dropping at 8:00 a.m. PT on Saturday, October 11, during the NASCAR Playoff Weekend at Las Vegas Motor Speedway, the NASCAR x Anti Social Social Club Collection will be available for purchase online. The release features hoodies, T-shirts, jackets, hats, helmets, and other NASCAR-inspired pieces that channel the electrifying energy of motorsports, while showcasing Anti Social Social Club’s creative identity. In addition, Anti Social Social Club and NASCAR will be showcasing a car with custom-designed livery at the Las Vegas Motor Speedway during race weekend.
“NASCAR and Anti Social Social Club are coming together to create something fresh, bold, and unapologetic. Both streetwear and motorsports thrive on energy, culture, and individuality,” said Megan Malayter, vice president licensing and consumer products at NASCAR. “This drop brings those worlds into the same lane. We’re excited to see fans rock the collection trackside and beyond, repping NASCAR in a way that speaks to today’s style and culture.”
Since its inception in 2014, ASSC became an immediately recognizable pop culture symbol, driven by a passionate community. After an experimental run of 12 hoodies introduced its logo to the world, Anti Social Social Club has subsequently grown into a global business of scale.
To shop the collection, visit NASCARShop.com and www.antisocialsocialclub.com.
The NASCAR Cup Series Playoffs continue with the opening round of 8 at Las Vegas Motor Speedway this Sunday, Oct. 12, at 5:30 p.m. ET, live on USA Network.
ABOUT NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
ABOUT Anti Social Social Club
Anti Social Social Club is a streetwear brand specializing in wearable art and collectibles. Since the brand’s inception in 2014, the Anti Social Social Club logo has become an immediately recognizable pop culture symbol, driven by a passionate community of outcasts and tastemakers alike. Exclusivity is the label’s ethos—informing a limited distribution model, top-tier brand collaborations, and multi-hyphenate artist partnerships. Since its launch, Anti Social Social Club has collaborated with brands including fragment design, Nike, Vans, True Religion, COMME des GARCONS, Playboy, DHL, Samsung, Gran Turismo, EA Sports and many more.
