New York, NY [January 27, 2023] – Jason Derulo (@jasonderulo) and rock duo The Black Keys (@theblackkeys) will headline the NFL TikTok Tailgate, the league’s ultimate pregame party before Super Bowl LVII on February 12, 2023.
For the third year, the NFL has partnered with TikTok, the leading community-driven short-form video platform, to invite the world into the league’s premier Super Bowl pregame celebration live from State Farm Stadium.
Fans watching across the world can tune in on @NFL on TikTok for hours of live programming featuring NFL special guests, TikTok creators, and live musical performances. In addition, portions of Jason Derulo’s and The Black Keys’ performances will be televised in the FOX Super Bowl LVII Pregame Show.
“Super Bowl LVII! Can’t wait to be a part of the TikTok Tailgate and put on an incredible show. It’s the countdown! Let’s go!” said JASON DERULO.
“Words can’t express how honored and excited we are to have been asked by the NFL to join the Super Bowl festivities and perform at the TikTok Tailgate party,” said THE BLACK KEYS. “As longtime football fans, we couldn’t think of a better way to kick off Super Bowl Sunday. See you in Arizona.”
Jason Derulo was one of the first artists to grasp what makes TikTok special; upon joining the platform he immediately engaged with the community, participating in trends with his trademark over-the-top, high-production value style, and frequently collaborating with a wide range of other creators. In addition to being one of the most-followed creators on the app with over 57M followers, Derulo has had several songs trend on the platform as well, including “SWALLA (ft. Nicki Minaj & Ty Dolla $ign), which has over 5.2M creations.
The Black Keys use TikTok as a way to connect and keep fans up to date on new music, tour dates, ticket giveaways in fun and creative ways beyond the typical newsletter. The Grammy Award-winning duo have shared mockumentary style clips in preparation for one of their single releases, in addition to a number of ticket upgrades and giveaways for fans.
The pregame for the Tailgate will bring TikTok’s For You feed to life, featuring gameday predictions, team facts, commentary, and more. Hosted by Allison Rochell @allisonkuch and Las Vegas Raiders defensive end Isaac Rochell (@isaacrochell), the LIVE lineup will have appearances by comedian @lizzza, media personality and entrepreneur @joshrichards, stylist @carlarockmore, popular couple creators @noelleagcaoili and @tycefola, @makayla.london, food creator @emmanuelduverneau, @harrymackofficial, nail artist @vivxue, @nathanlust, @ricotaquito, @thebreadbasketofficial podcast and many more.
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About Black Keys: Formed in Akron, Ohio in 2001, The Black Keys are singer/guitarist Dan Auerbach and drummer Patrick Carney. They have been called ‘rock royalty’ by the Associated Press and ‘one of the best rock ‘n’ roll bands on the planet’ by Uncut. Cutting their teeth playing small clubs, the band has gone on to sell out arena tours worldwide and have released 11 studio albums. The band has won six Grammy Awards and a BRIT, among other worldwide accolades. In 2022, the duo received two more Grammy nominations, bringing their career total to sixteen, this time for Best Rock Album for Dropout Boogie, and Best Rock Performance for the single ‘Wild Child’, one of the biggest hits of their career to date. On release, Dropout Boogie was the band’s sixth consecutive top 10 debut on the Billboard 200 in the US.
About Jason Derulo: Forward-thinking, genre-defying, and massively creative, Derulo has staked his claim as one of the most dynamic forces on the global pop landscape. Since breaking through with his 5x RIAA platinum-certified single, “Whatcha Say,” the award-winning singer-songwriter who has a net worth in excess of $100 million, has sold more than 250 million singles worldwide and achieved 15 platinum singles including “Wiggle”, “Talk Dirty”, “Want to Want Me,” “Trumpets,” “It Girl”, “In My Head,” “Ridin’ Solo,” “Don’t Wanna Go Home,” “Marry Me,” ” The Other Side,” “Get Ugly,” “Swalla,” “Savage Love” and “Take You Dancing.” Since the start of his solo recording career in 2009, he has earned over 18.2B worldwide streams, and built an unstoppable social media following of over 117M followers across all platforms. Now at work on his highly anticipated fifth album – and full-length debut for Atlantic Records – Derulo has delivered an ongoing series of smash singles that have drawn a stunning 500M+ views, including the irresistibly buoyant “Acapulco,” the RIAA platinum-certified “Take You Dancing,” and Jawsh 685 x Jason Derulo’s 3x platinum-certified chart-topper, “Savage Love (Laxed – Siren Beat).”
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