MIAMI (May 26, 2022) – For the second consecutive year, Inter Miami CF went underwater to launch their Primeblue adidas jersey which is made from a high-performance recycled material and Parley Ocean Plastic™ . Building on the club’s 2021 campaign, Inter Miami returned to the Cayman Islands to team up again with internationally acclaimed underwater photographer Jason Washington, and Cayman Islands-born freediving model and competitive swimmer Coral Tomascik, to raise awareness and inspire action surrounding the impact of marine plastic waste.
Committed to taking steps to address its environmental impact, MLS and adidas’ teamed up to create Primeblue jerseys which are made from plastics intercepted from beaches, coastal communities, and shorelines, preventing them from polluting the ocean. Once collected, the original plastic source is reworked into technical fibers that can then be repurposed for use in either apparel or footwear. The high-performance yarn features more than 50% Parley Ocean Plastic ™ on each jersey.
DOWNLOAD ASSETS INCLUDING BEHIND-THE-SCENES VIDEO HERE
“Everyone at the club was excited to work with Jason, Coral, adidas and MLS again on such an important initiative as reducing plastic pollution in the Ocean,” said Inter Miami CF SVP, Brand and Marketing, Mike Ridley. “This year, we really wanted to find a way to highlight that when the Oceans are clear of plastic, marine life will repopulate and ultimately flourish, which is critical to a healthy ecosystem.”
To portray this message, the team and Washington shot at the world-famous Stingray City with underwater freediving model Coral Tomascik wearing the Inter Miami / adidas Primeblue jersey swimming freely with the Stingrays in the open ocean.
The Primeblue jerseys, which are part of a League-wide initiative with Major League Soccer and adidas to raise awareness around plastic pollution, will be worn by all Major League Soccer clubs this weekend with Inter Miami dawning the kit on Saturday, May 28 when they host the Portland Timbers at DRV PNK Stadium.
Inter Miami CF Primeblue jerseys are available for purchase on MLSstore.com beginning today and will be available at the stadium team store beginning on Saturday, May 28 while supplies last. The first 70 fans to purchase a Primeblue jersey at the team store on Saturday will receive an adidas reusable water bottle with purchase.
In addition to raising awareness via the digital campaign, the team also took to the front lines. Inter Miami CF centerback Damion Lowe along with representatives from each of the club’s supporters groups and front office staff participated in a beach cleanup with Off the Hook Florida, a South Florida organization dedicated to spreading awareness and taking action to prevent ocean plastic pollution. In one afternoon, the group picked up 60 pounds of trash.
In addition, earlier this year, Inter Miami CF and Heineken USA in collaboration with Cycle, a recycling technology and data company founded by University of Miami alumni, launched a recycling program at DRV PNK Stadium. Leveraging innovative technology to improve recycling efforts at stadium sporting events, Inter Miami fans can now find Heineken® branded Reverse Vending Machines (RVMs) throughout the stadium where they can recycle their empty beverage containers and win rewards in return. More information on the reverse vending machines is available here.
###
