Third Most-Watched Television Show All-Time
Chiefs’ Victory over Eagles Posts Best Super Bowl Audience Since 2017
Most-Streamed Super Bowl Ever and Most-Streamed Event in FOX Sports History
Halftime Show Starring Rihanna Shines Bright Like a Diamond with 118.7 Million
ARIZONA – The Grand Canyon State delivered a grand finale for the ageswith a preliminary average audience of 113 million tuning in to watch the Kansas City Chiefs defeat the Philadelphia Eagles (38 – 35) in Super Bowl LVII at State Farm Stadium in Arizona.
Kansas City’s victory in the Valley delivered the best Super Bowl audience in six years ranking as the most-watched Super Bowl since 2017 on FOX, per Nielsen Media Research Fast National data and Adobe Analytics. Final Nielsen data will be available tomorrow.
SUPER BOWL LVII HIGHLIGHTS
- Super Bowl LVII drew an average audience of 113 million across television (FOX and FOX Deportes) and digital (FOX and NFL properties)
- FOX’s average audience represents the second most-watched non-overtime Super Bowl on record and the second most-watched program in FOX Sports history
- 182.6 million viewers watched all or part of Super Bowl LVII on FOX and FOX Deportes
- Super Bowl LVII on FOX ran away in primetime viewership across all networks with a 40.0/77 household rating/share
METERED MARKETS
- Local markets were led by Kansas City with a 52.0/87 rating/share and Philadelphia with a 46.3/77 rating/share. Host market Phoenix posted a +23% increase over last year’s Super Bowl with a 39.5/76 ratings/share
- Top metered markets available for Super Bowl LVII:
| 1. | Kansas City | 52.0/87 |
| 2. | Philadelphia | 46.3/77 |
| 3. | Cincinnati | 45.9/77 |
| 4. | Detroit | 43.4/74 |
| 5. | Pittsburgh | 43.0/73 |
| 6. | Milwaukee | 42.4/74 |
| 7. | Norfolk | 42.1/70 |
| 8. | Charlotte | 42.0/74 |
| 9. | Minneapolis | 41.9/77 |
| 10. | St. Louis | 41.6/74 |
HALFTIME
- The Apple Music Super Bowl Halftime Show, starring Rihanna, drew an average of 118.7 million viewers across TV (FOX and FOX Deportes) and digital platforms (FOX and NFL properties)
- Most-watched Super Bowl halftime show since Katy Perry’s performance in 2015 and second most-watched Super Bowl halftime performance on record
PREGAME
Final FOX SUPER BOWL LVII PREGAME viewership will be available tomorrow
DIGITAL
- Super Bowl LVII was the most-streamed Super Bowl in history, delivering an average of 7 million streams, up +18% over last year (vs. 6 million) and up +103% over FOX’s last Super Bowl stream in 2020 (vs. 3.4 million), according to Adobe Analytics and traditional counting of streaming (which does not take into account co-viewing from connected devices)
- The Super Bowl LVII live streaming audience includes consumption across: FOXSports.com; the FOX Sports app; FOX.com; the FOX NOW app; NFL digital properties including the NFL mobile app, the NFL Fantasy mobile app, NFL.com, the NFL connected TV app and NFL+ for subscribers
FOX DEPORTES
- An average audience of 891,000 watched the game in Spanish on FOX Deportes setting the record for the most-watched Super Bowl game in Spanish-language cable television history. FOX Deportes total audience includes connected TV devices and FOX and NFL digital properties
- Super Bowl LVII on FOX Deportes was the most watched non-soccer event in Spanish-language cable history
- FOX Deportes shattered its own viewership record of 762,000 set in 2020 by +25%
- FOX Deportes now holds four of the top five highest-rated Spanish-language telecasts in Super Bowl history
About FOX Sports
FOX Sports is the umbrella entity representing FOX Corporation’s wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, the business has ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing relationships. FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes. FOX Sports’ digital properties include FOXSports.com and the FOX Sports App, which provides live streaming video of FOX Sports content, instant scores, stats and alerts to iOS and Android devices. Additionally, FOX Sports and social broadcasting platform, Caffeine jointly own Caffeine Studios which creates exclusive eSports, sports and live entertainment content. Also included in FOX Sports’ portfolio are FOX’s interests in joint-venture business Big Ten Network, a licensing and commercial relationship with The Stars Group that created the FOX Bet sports betting platform and the FOX Sports Super 6 free-to-play game, and a licensing agreement that established the FOX Sports Radio Network.
