FloRacing Becomes Presenting Partner of Virginia Triple Crown
DAYTONA BEACH, Fla. (June 10, 2025) – One of the most iconic titles in Late Model Stock Car racing just got a major upgrade. FloSports and NASCAR today announced that they will contribute $50,000 to the purse for the Virginia Triple Crown raising the overall champion purse to $20,000 – making it the richest prize in the event’s storied history. FloRacing will now also be the presenting partner of the Virginia Triple Crown.
FloRacing, has established itself as the nation’s leading destination for live and on-demand grassroots motorsports coverage and a significant investor in the success of regional racing. With FloRacing on board, this year’s Virginia Triple Crown isn’t just bigger – it’s bolder, better, and more competitive than ever.
“We’re thrilled to partner with NASCAR to elevate the Virginia Triple Crown to a whole new level,” said Michael Rigsby, GM of FloRacing. “Late Model racing has long been a core focus for FloRacing, and this partnership lets us invest directly in the drivers, teams, and fans who make it so special. We can’t wait to showcase this incredible three-race showdown to a national audience.”
“The Virginia Triple Crown is a celebration of short track culture – where many of NASCAR’s top stars got their start,” said Joey Dennewitz, managing director, NASCAR Regional. “With the support of FloRacing, we’re amplifying the reach and prestige of each event, creating more excitement for fans and more opportunity for drivers. It’s exactly the kind of grassroots investment that strengthens the future of our sport.”
The new payout structure extends to the top 10 finishers in the Virginia Triple Crown standings, up from just three in previous years:
- 1st – $20,000
- 2nd – $10,000
- 3rd – $7,500
- 4th – $5,000
- 5th – $2,500
- 6th–10th – $1,000 each
All payouts will be distributed following the final leg of the crown – the ValleyStar Credit Union 300 at Martinsville Speedway on Sept. 27.
The Virginia Triple Crown presented by FloRacing is determined by average finish across three of the region’s crown jewel events:
- June 28 – Thunder Road Harley-Davidson 200 at South Boston Speedway
- July 19 – Hampton Heat at Larry King Law’s Langley Speedway
- September 27 – ValleyStar Credit Union 300 at Martinsville Speedway
To be eligible for the championship and prize money, drivers must compete in all three events.
“With FloRacing’s involvement in the Virginia Triple Crown, what was already a most sought-after achievement for the drivers to win, at three of the most storied tracks in NASCAR, has a much larger presence,” said Martinsville Speedway President Clay Campbell. “While this extra incentive will attract more competitors, really, the fans are going to benefit. It’s hard for me to imagine the great racing and drama they will see at South Boston, Langley and Martinsville, whether in person at the track or watching on FloRacing. I’m looking forward to seeing who comes away with the Virginia Triple Crown when the checkered flag drops on the ValleyStar Credit Union 300 on September 27.”
“We’re excited to see the Triple Crown elevated to even greater heights this year and reward drivers who race all in three races,” said South Boston Speedway General Manager Brandon Brown. “We take so much pride in kicking off the Virginia Triple Crown at South Boston Speedway. Our race sets the tone every single year and this year it will mean more than ever. A great run in the Thunder Road Harley-Davidson 200 will be vital to anyone who wants to take home all the money after Martinsville.”
Larry King Law’s Langley Speedway owner and operator Bill Mullis said the sponsorship from FloRacing brings added prestige and value to the Triple Crown.
“This sponsorship adds to the already storied history of the Virginia Triple Crown and brings even more realization to its value and the value the Triple Crown has brought to Late Model Stock Car racing all these years,” Mullis remarked.
“I’m excited to be a part of this, knowing its humble beginnings. The tie between South Boston, Langley and Martinsville is so strong, and this makes it stronger.”
Past Triple Crown champions read like a who’s who of Late Model greatness, including:
- Peyton Sellers (5x champion – 2013, 2014, 2018, 2022, 2024)
- Lee Pulliam (2x champion – 2015, 2019)
- Trevor Ward (2023)
- Bobby McCarty (2021)
- Timothy Peters (2017)
- C.E. Falk III (2012)
Established in 2012, the Triple Crown has been a consistent proving ground for top-tier Late Model talent, paused only in 2016 and 2020.
Fans can watch every lap of the Virginia Triple Crown presented by FloRacing live or on demand with a FloRacing subscription at www.floracing.com or via the FloRacing app.
This summer, three tracks. Three races. One crown.
Let the battle begin.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
About FloSports
Founded in 2006, FloSports is a global sports media company delivering live and on-demand event coverage, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports fans. Its portfolio covers more than 25 different sports categories and includes the top destinations for avid fans seeking unmatched coverage for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports (FloCollege), and more. Strategic partnerships with NASCAR, USA Wrestling, High Limit Racing, Varsity Spirit, the American Hockey League (AHL), Wanda Diamond League, Tour de France, 14 NCAA Conferences, and others, fuel more than 40,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.
