DETROIT – In conjunction with the Detroit Red Wings’ Hockeytown Cares platform, the Red Wings, in partnership with Labatt Blue, will invest $15,000 and 300 volunteer hours to renovate Clark Park hockey rink in Southwest Detroit on Friday, August 9. Volunteers from both organizations, along with Labatt Blue Distributor Partner, Fabiano Brothers Inc., will spend the day painting, landscaping and rebuilding the rental skate area.
“Our organization is honored to team up with Labatt Blue and engage in this volunteer project for our friends at the Clark Park Coalition,” said Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc. “The hockey rink at Clark Park is one of just a handful of public facilities in the city of Detroit. The Red Wings remain committed to supporting local rinks and growing the game of hockey in our great city.”
“Labatt is a triple bottom line company, which means we measure ourselves on building community partnerships and mitigating the footprints we create when we brew, market and sell beer,” said Lauren Christopher, public relations manager, Labatt. “Since we are a Canadian beer brand with deep hockey roots, for us, revitalizing an outdoor hockey rink was a perfect fit. We’re excited to work with our friends at the Detroit Red Wings and Fabiano Brothers to give more people access to enjoy the sport we love.”
The Clark Park Coalition, located at 1130 Clark Ave. in Detroit, provides public access to an outdoor ice rink, community center and a variety of organized sports activities year-round.
PRESS NOTES: Media planning to attend camp must RSVP to Brett McWethy, Red Wings Director of Marketing Communications, at [email protected].
About Hockeytown Cares
Hockeytown Cares serves as the Detroit Red Wings’ official platform to create positive change across Michigan. In partnership with fans, key stakeholders and colleagues, the team leverages the power of hockey to provide innovative support focused on community investment and youth development. As part of Hockeytown Cares, the Detroit Red Wings Foundation continues to raise funds and resources in support of the growth of hockey within our community. To learn more about Hockeytown Cares, visit www.DetroitRedWings.com/Community.
About Labatt USA
Proudly headquartered in Buffalo, New York, Labatt USA has imported Labatt Blue and Labatt Blue Light from Canada since 1951. Today, Labatt Blue is America’s top-selling Canadian beer. With a clean, refreshing taste, light color, slight hop aroma, good balance, fruity character and a slightly sweet taste, Labatt Blue has become the premier Canadian pilsener in the Great Lakes region and expansion markets across the United States.
First brewed in Canada in 1847, Labatt continues to carry on the tradition and heritage of the great outdoors.
Always enjoy responsibly.
-30-
