Fans can link payment cards to Pistons Rewards program to earn points redeemable for Pistons experiences, memorabilia and more
DETROIT – July 7, 2025 – The Detroit Pistons announced today the launch of their new fan engagement program, Pistons Rewards, in partnership with the fan rewards platform, Uptop.
Designed to reward the loyalty of Detroit basketball fans through everyday purchases, Pistons Rewards gives fans the opportunity to earn “Pistons points” from transactions like grocery stores, restaurants, and more. Once fans have earned points, they can be redeemed for exclusive team prizes, such as VIP experiences, tickets, merchandise, and memorabilia.
“At our core, we’re in the memory-making business — and Pistons Rewards is another way we’re delivering unforgettable moments to our fans,” said Dan Lefton, Chief Revenue Officer for the Detroit Pistons. “This program allows us to engage in meaningful ways beyond the arena, turning everyday purchases into exclusive experiences and deeper connections with our team, our players, and the Pistons community.”
The Pistons Rewards program will officially launch in October in conjunction with the Detroit Pistons first home contest. Early registration is available now at Pistons.com/Rewards. Fans who sign up prior to the official launch will receive 3,000 bonus points and will be entered to win two (2) tickets to the Pistons 2025 home opener at Little Caesars Arena.
“We couldn’t be more excited to expand our footprint in the NBA with the Pistons. Detroit has a storied franchise – and its timelessness is evident in its fanbase’s unwavering loyalty,” said Ross Basri, co-founder of Uptop. “We’re equally excited to showcase the scalability of Uptop’s tech stack that led to our early success in Cleveland – including open banking, digital wallets, and receipt scanning, all powered by the Avalanche network. Both fans and the Pistons’ corporate partners will love the value we plan to bring to this initiative.”
Earn Pistons Rewards Points, Redeem for Exclusive Rewards
All fans can earn Pistons points by signing up for a free Pistons Rewards account and linking an existing debit or credit card through the official Detroit Pistons app or by visiting Pistons.com/Rewards. Once enrolled, fans will start earning points in a variety of ways including:
- In-Store and Online Purchases: Fans can earn points on purchases made through any participating partner online or in-store locations with their linked credit or debit card.
- Product Offers: Purchase eligible products and upload receipts through the Pistons Rewards portal to receive bonus points.
- Play to Earn: Fans can earn bonus points by correctly making pick ’em style predictions for each Pistons game, such as the O/U and total points scored.
- Referrals: Invite friends to join Pistons Rewards and earn 500 bonus points for each successful referral.
Through the program, fans will accumulate Pistons points which can be redeemed for a variety of exclusive rewards, including game tickets, one-of-a-kind experiences, Pistons retail items, autographed memorabilia and more.
In addition to fans taking advantage of Pistons Rewards, local businesses are invited to become Pistons Rewards partner locations, offering fans more access to points and the opportunity for new business and awareness. Participating businesses will be featured in the Pistons Rewards network and can learn more and apply to be a part of the program at Pistons.com/Rewards.
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ABOUT UPTOP
Uptop is a fan engagement super-app designed to boost and monetize digital interaction 24/7, year-round. Fans can earn branded points through shopping at partner locations, in-venue spend, by playing prediction games, or through time spent engaging with team short-form content. Accumulated points can be redeemed for a variety of rewards such as tickets, merchandise, unique collectibles, and special experiences. For teams, Uptop offers new revenue opportunities through app placements and naming rights, delivers unparalleled data insights into fan spending habits, and serves as a powerful tool to keep fans engaged with the team’s digital properties throughout the year.
ABOUT THE DETROIT PISTONS
Since their arrival in 1957, the Detroit Pistons have become one of the most storied franchises in the NBA. With over 2,500 regular-season and playoff victories, the club has celebrated three NBA Championships (1989, 1990, 2004), five NBA Finals appearances (1988, 1989, 1990, 2004, 2005) and 11 Eastern Conference Finals appearances. In October 2019, the club opened the new Henry Ford Detroit Pistons Performance Center located in the New Center area, a campus that serves as the organization’s practice facility and corporate headquarters. Since its purchase by Michigan native Tom Gores in 2011, the organization has focused on operating as a community asset while promoting a culture of innovation and industry-leading thought.
