DETROIT LIONS KICK OFF PLAYOFFS WITH ‘WE WANT MORE TOUR’ PRESENTED BY BUD LIGHT

DETROIT – The Detroit Lions will launch their “We Want More Tour,” presented by Bud Light, on Monday, Jan. 6, to launch the postseason and engage with fans across Michigan and in Windsor, Canada. This mobile fan experience will include stops at key landmarks and popular fan destinations, offering exclusive Lions giveaways, tailgate games and photo opportunities.

The bus tour will begin in Detroit, visiting three iconic locations, before traveling to Grand Rapids, Ann Arbor and Windsor throughout the week. Additional stops will be announced at a later date. All dates and times are subject to change. Daily schedule updates will be posted to Detroit Lions social media channels. Photos of the “We Want More Tour” bus can be found here.

Detroit Lions Senior Vice President of Marketing & Brand Emily Griffin will be available to offer insight into the team’s playoff celebrations, including the bus tour at the Spirit of Detroit Plaza and Campus Martius Park. Live hits will be available at each tour stop to experience the energy firsthand and join the Lions on their playoffs journey at the following locations:

JANUARY 6 – SPIRIT OF DETROIT

2 Woodward Ave, Detroit, MI 48226

Activation from 6:15 – 8:15 AM

Senior Vice President of Marketing & Brand Emily Griffin available to media at 6:30 AM

The Detroit Lions are also outfitting the Spirit of Detroit statue in downtown Detroit with a jersey to commemorate their postseason appearance.

JANUARY 6 – CAMPUS MARTIUS PARK

800 Woodward Ave, Detroit, MI 48226

Activation from 9:00 AM – 2:00 PM

Senior Vice President of Marketing & Brand Emily Griffin available to media at 1:15 PM

JANUARY 6 – MICHIGAN CENTRAL STATION

2001 15th St, Detroit, MI 48216

Activation from 3:30 – 6:30 PM