IRVING, Texas – The American Athletic Conference has announced a multiyear partnership with WSC Sports, the global leader in AI-powered video content, to amplify and showcase the conference’s football and men’s and women’s basketball programs.
The American will utilize WSC Sports’ groundbreaking AVGen platform to produce and distribute high-quality video packages, both in real time and post-competition, as well as the Clipro platform, which enables manual access to all live and archived content for easy curation and distribution.
The WSC platforms use AI-based content analysis to index and rate every play of a game and capture key moments in real time. It further allows for immediate and on-demand distribution of highlights through all key social media channels, allowing the conference to further engage with fans, expand its reach and develop revenue opportunities across its digital platforms.
“We are thrilled to partner with WSC Sports as we continue to maximize our brand,” said American Athletic Conference Commissioner Tim Pernetti. “WSC Sports is the industry leader in AI-based content, whose innovative, forward-thinking technology will help us to unlock incredible creative and revenue-generating opportunities.”
“This is an exciting time for WSC Sports and the world of college sports as our collaboration with the AAC not only helps to amplify the visibility of student-athletes and their talents, but also elevates the overall college sports experience for fans,” said Joe DaCosta, Director of College Sports at WSC Sports. “With access to advanced technologies that deliver real-time highlights, expand distribution channels, and enhance fan engagement, the AAC is ensuring that fans are closer to the action and more engaged than ever before.
THE AMERICAN ATHLETIC CONFERENCE
The American Athletic Conference (The American), a member of the NCAA, was reconstituted in 2013. With the conference office in Irving, Texas, The American is comprised of the following institutions: UAB, Army West Point (in football only), Charlotte, East Carolina, Florida Atlantic, Memphis, Navy (in football only), North Texas, Rice, South Florida, Temple, UTSA, Tulane, Tulsa and Wichita State (basketball and Olympic sports). Under the leadership of Commissioner Tim Pernetti, The American sponsors 20 sports (nine for men and 11 for women); is a member of the College Football Playoff; has television partnerships with ESPN and CBS Sports; in the spring of 2019, signed a landmark television agreement with ESPN that commenced in 2020-21; and has a marketing partnership with Learfield. For more information, please visit www.TheAmerican.org.
WSC SPORTS
WSC Sports, the pioneer in AI-powered sports content technology, empowers the NBA, ESPN, YouTubeTV, LaLiga and 450 other sports organizations to connect with their fans through AI-tailored sports content experiences. WSC Sports’ platform automates the creation, management and distribution of content, enabling sports rights holders to expand reach, grow fan bases, and unlock revenue opportunities across digital platforms. For more information, visit WSC-Sports.com.
