WCSX-FM to Serve as New Flagship Home for University of Michigan Athletics
DETROIT, Mich. – University of Michigan Athletics and Learfield’s Michigan Sports Properties in partnership with Beasley Media Group Detroit, is proud to announce a multi-year broadcast agreement that will make 94.7 WCSX-FM the new flagship radio home for the Michigan Wolverines. The partnership will officially kick off with the 2025 Michigan Football season.
As part of the agreement, WCSX-FM will broadcast all Football, Men’s Basketball, and Men’s Hockey games, along with coaches’ shows and exclusive ancillary programming. In addition, 105.1 The Bounce (WMGC-FM) will carry select Women’s Basketball regular-season games as well as postseason matchups, ensuring that fans don’t miss a moment of the action from some of the university’s most dynamic teams.
The multi-platform agreement includes not only game coverage but also a robust digital and promotional presence across Beasley Media Detroit’s omni-channel platforms (On-Air, On-Line, and On-Site). Fans can look forward to weekly Athletics features, exclusive interviews, and digital content that goes beyond traditional play-by-play—bringing the U of M spirit to listeners every day of the week.
“When it comes to college athletics, no brand is bigger and no fan base is more passionate than the University of Michigan,” said Kevin Rich, Vice President of Operations, Beasley Media Group. “We’re thrilled to partner with the University and Michigan Sports Properties to bring top-tier programming and play-by-play coverage to fans across Southeast Michigan. Go Blue!”
“Michigan Athletics has a long and storied tradition, just like WCSX, a heritage station with deep roots across Southeastern Michigan,” said Patti Taylor, Vice President and Market Manager of Beasley Media Group Detroit. “We’re proud to unite these two legacies and continue delivering Michigan Athletics to passionate fans across the region on our platforms.”
“We’re thrilled to begin this new partnership with Beasley Media Group. For the first time in the Detroit market, Michigan fans can hear live coverage of all football, basketball and hockey on a regional FM signal with 94.7 WCSX,” said Jennifer Cadicamo, Vice President and General Manager of Michigan Sports Properties. “We are also pleased to announce that Jon Jansen and Doug Karsch will remain as the voices of our football radio broadcasts”.
Michigan Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for Michigan Athletics and oversees the relationship with Beasley Media Group on behalf of the Wolverines.
“Partnering with Beasley Media Group as our new flagship radio station marks an exciting chapter for our athletics department,” said Doug Gnodtke, Michigan’s Executive Senior Associate Athletic Director and Chief of Staff. “This collaboration will not only amplify the voices of our student-athletes and coaches, but it also strengthens our connection with fans and alumni in metro Detroit and across the state of Michigan. We appreciate Learfield partnering with Beasley to bring the energy and spirit of our games to a broader audience, celebrating the dedication and hard work of our teams on and off the field, court and ice.”
About Beasley Media Group:
Beasley Media Group (BMG), LLC, a subsidiary of Beasley Broadcast Group, Inc., is a multiplatform media company providing advertising and digital marketing solutions across the United States. BMG owns 57 radio properties located in 10 large and medium markets across the country, as well as offers capabilities in audio technology, podcasting, ecommerce and events. Beasley Media Group reaches more than 20 million consumers on a weekly basis. For more information, please visit www.bbgi.com.
About Learfield:
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
About University of Michigan Athletics:
Intercollegiate Athletics at the University of Michigan began in 1866 with the establishment of baseball as the school’s first varsity team. Over 150 years later, the U-M athletic department proudly supports 29 varsity programs and consistently ranks among the nation’s premier collegiate athletic programs, excelling both in competition and in the classroom. Michigan has secured 58 national team championships and 330 individual national titles. Within the Big Ten Conference, Michigan stands out as the leading athletic program, amassing 420 conference team titles. Academically, U-M takes great pride in its student-athletes, with over 131 individuals earning a total of 178 Academic All-America honors.
