World-renowned endurance challenge event will run from January 24 – 25,
ROAR Before the Rolex 24 takes place Jan. 16-18
DAYTONA BEACH, Fla. (March 13, 2025) – The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 At DAYTONA will roar to life at Daytona International Speedway, January 24-25.
The world-renowned endurance challenge is a multiday motorsports festival, blending pulse-pounding speed, cutting-edge race cars, and an unmatched fan experience featuring premier food and beverage offerings, diverse camping options, and non-stop entertainment.
“The Rolex 24 At DAYTONA is more than an endurance race—it’s a bucket-list experience for fans from around the world,” said Frank Kelleher, President of Daytona International Speedway. “This event is a celebration of speed, precision, and perseverance, featuring the world’s best drivers and teams battling around the clock on the most iconic road course in motorsports. From thrilling on-track action to the vibrant atmosphere of the infield, fans can immerse themselves in an unforgettable weekend of racing and entertainment.”
With legendary manufacturers, star-studded driver lineups, and a test of endurance unlike any other, the Rolex 24 At DAYTONA remains one of the most prestigious races in motorsports. Fans can take in the spectacle from the grandstands, explore the garages up close, or embrace the festival energy with a variety of camping experiences—from premium motorcoach sites to the ultimate infield party atmosphere.
The full event weekend will begin on Thursday, Jan. 22 and feature numerous support series races, practices, and qualifying sessions throughout the multi-day event. The weekend will conclude with the historic Rolex 24 that begins on Saturday and finishes on Sunday, when a full field of sports cars will tackle the 3.56-mile road course, starting in the sunshine and running overnight and through the sunrise.
The ROAR Before the Rolex 24 will once again take place the weekend prior on Jan. 16 – 18. The nail-biting practice and testing weekend give drivers and teams the chance to prepare their cutting-edge machines, allowing fans a first look at the new-for-2026 machinery as drivers take top-speed laps around the track before the big race the following weekend.
The 2025 Rolex 24 At DAYTONA once again saw fans from all around the globe flock to Daytona International Speedway for another extravagant edition of the most prestigious sportscar race in North America. Porsche Penske Motorsport finished first overall in the 2025 edition in the No. 7 Porsche 963 in the GTP class, going back-to-back with Felipe Nasr helping pilot the team to this incredible feat.
To sign up for pre-sale access to the 2026 Rolex 24 At DAYTONA, and to learn more about all the exciting events taking place at The World Center of Racing, please visit www.daytonainternationalspeedway.com.
About Daytona International Speedway
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of The Great American Race – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex, also known as the World Center of Racing, boasts the most diverse schedule of racing on the globe. Some of the exciting racing events include January’s Rolex 24 At DAYTONA and Roar Before The Rolex 24, February’s DAYTONA 500 and Speedweeks Presented by AdventHealth, March’s Bike Week At DAYTONA Presented By Monster Energy, featuring DAYTONA Supercross and the DAYTONA 200, the August Coke Zero Sugar 400 weekend, and much more. The Speedway grounds are also used extensively for other events that include concerts (Welcome to Rockville, Heroes Honor Festival, etc.), sporting events (DAYTONA Soccer Fest, CLASH DAYTONA, etc.) civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.
