Juszczyk’s Signature Spliced Designs Will be Highlighted in the Brand’s Debut Collection of Officially Licensed Signature NFL Puffer Vests, Jackets and Long Coats
The Premiere Collection Will Debut Today on OffSeasonBrand.com, NFLShop.com and Fanatics.com
NEW YORK – Jan. 7, 2025 – Emma Grede, the National Football League, Kristin Juszczyk and Fanatics announced today the launch of Off Season, a luxury fashion brand redefining the intersections of football, sports and fashion. Set to debut today, Jan. 7, Off Season will introduce its premiere collection of unisex puffer jackets inspired by a selection of iconic NFL teams, available at OffSeasonBrand.com, NFLShop.com, Fanatics.com and team sites.
Off Season has been granted the official use of NFL players’ names and numbers through a license with the NFL Players Association and will develop product highlighting numerous NFL stars. The debut collection will represent five NFL teams—the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions and Buffalo Bills—offering puffer vests, puffer jackets and long coats that highlight players from each team in Juszczyk’s signature spliced designs.
Fanatics’ partnership with Off Season, the NFL and NFLPA is part of the brand’s commitment and ambition to deliver bold, on-trend merchandise for fans across categories.
“Off Season was born out of my passion for high design and the desire to elevate NFL fan apparel into something truly unique,” says Kristin Juszczyk, co-founder of Off Season. “For years, I’ve been reimagining what team pride can look like, but seeing the incredible response from other players’ wives, celebrity fans and everyday supporters showed me this could be something bigger.”
As a self-taught designer who captured national attention with her bold gameday looks, Juszczyk initially outfitted herself and others for the San Francisco 49ers and her husband, Kyle Juszczyk’s games. With Off Season, Kristin brings creativity and craftsmanship to the forefront. Her designs, worn by celebrities like Taylor Swift, Gwen Stefani and Simone Biles, blend high-fashion aesthetics with team-centric details.
“Fashion has increasingly become an integral part of gameday culture, allowing us to collaborate with a roster of brands to deliver stylish and distinctive apparel to fans,” said Xaimara Coss, director of licensing at the NFL. “Off Season marks a significant evolution in our licensed merchandise, transforming one individual’s fandom-inspired designs into one of the NFL’s most sought-after collaborations.”
Paired with British businesswoman, serial entrepreneur and philanthropist Emma Grede, Off Season is poised to fill a gap in the market, combining premium materials, unisex sizing and elevated designs that resonate with fans.
“With Off Season, we’re offering fans a unique opportunity to merge fashion and fandom seamlessly,” says Emma Grede, co-founder of Off Season. “Off Season represents a new vision for sports-inspired style, we know fans want to wear and support their teams outside game day and ‘Off Season’ promises a collection for exactly that.”
“Partnering with Kristin, the NFL and Fanatics to bring Off Season to life has been an incredible journey. This debut collection is just the beginning, and we’re thrilled to share our vision for redefining fan apparel with the world. We can’t wait to reveal what’s next as we continue to expand and innovate this category.”
The debut collection from Off Season showcases a versatile lineup of unisex vests, puffer jackets and long coats crafted to suit all genders and available in sizes XS–XXXL. Combining bold aesthetics with premium quality, the collection features pricing tiers that start at $295 USD for vests, $375 USD for jackets and $495 USD for long coats.
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