DAYTONA BEACH, Fla. (October 10, 2024) – IMSA paddocks and racetracks throughout North America are real-world, high-intensity examples of STEM – Science, Engineering, Technology and Math.
With that in mind, IMSA today announced a new partnership with Gainbridge® that will bring STEM curriculum to high school students in select IMSA race marketing beginning in 2025. Gainbridge® is an innovative digital platform offering direct access to trusted financial products to grow savings.
The IMSA STEM program will include multiple schools in each selected race market. Gainbridge®’s involvement in motorsports is well-established, and this partnership underscores its dedication to the sport, its fans and their communities.
“Gainbridge® is no stranger to North American motorsports with high-profile programs in other disciplines, but this unique opportunity to partner with IMSA and bring STEM education to high school students takes our involvement in the sport to a new level,” said Gainbridge® Chief of Sponsorship Strategy & Activation Mike Nichols. “This partnership supports our mission to transform communities through sports and education.”
Selected students in each market also will have the hands-on opportunity to visit their local IMSA event and hear from team engineers, drivers, manufacturers, corporate partners and IMSA officials to see real-world applications of what they’ve learned online and in school.
“STEM education and the opportunity to introduce IMSA to the next generation of engineers, mechanics, business leaders, and others who will play a fundamental role in the future of our sport has long been a passion of mine,” said IMSA President John Doonan. “With the support we now have from Gainbridge®, we are finally able to bring the IMSA STEM program to life. We are proud to welcome Gainbridge® as a cornerstone partner of IMSA STEM and grateful for their partnership in launching this vitally important program. We look forward to other IMSA partners also joining in support.”
The bespoke IMSA STEM curriculum has been developed in conjunction with EVERFI, which works with more than 60,000 teachers and their schools throughout the country – providing interactive, game-based lessons and helping students thrive in an ever-changing world – all at no cost to the schools, teachers or students.
Curriculum will be based on the unique elements that drive the sport, bringing STEM concepts to life for students in school and at the racetrack. The program will be scenario-based and rooted in careers in motorsports and technology industries and provided at no cost to the schools, teachers, or students.
The first IMSA STEM experience will take place in January 2025 in conjunction with the Rolex 24 At Daytona and the launch of the IMSA WeatherTech SportsCar Championship. Additional details and race markets will be revealed at a later date.
About Gainbridge®:
Founded in 2018, Gainbridge® is an insurtech subsidiary of Group 1001 that empowers consumers to take control of their financial future with solutions that are accessible to everyone no matter their budget or financial knowledge. Its platform provides access to financial products that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge® is headquartered in Zionsville, Indiana. For more information, visit www.gainbridge.io or follow and connect with us on X and LinkedIn.
About Group 1001:
Group 1001 is a collective that empowers companies to create positive growth. Our insurance and annuities are easy to understand and accessible to all. Our online investing platform gives individuals control over their savings. Our technology and innovation help companies succeed. And our strategic partnerships bring people together through education and sports.
As of June 30, 2024, Group 1001 had more than 1,400 employees and combined assets under management of $65.2 billion, serving more than 950,000 customers. It comprises the following brands: Delaware Life, Gainbridge®, Clear Spring Health, Clear Spring Property and Casualty Group, Clear Spring Life and Annuity Company, and RVI Group, among others.
About the International Motor Sports Association (IMSA):
International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge and the IMSA VP Racing SportsCar Challenge, as well as five one-make series: Ferrari Challenge North America, Lamborghini Super Trofeo North America, Whelen Mazda MX-5 Cup presented by Michelin, Mustang Challenge and Porsche Carrera Cup North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected WeatherTech Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information please visit IMSA.com or IMSA’s social media channels on Facebook, Instagram, TikTok, X and YouTube.
