The exchange will connect student-athletes and businesses for NIL opportunities and assist in compliance reporting
TAMPA, SEPT. 2, 2022 – University of South Florida Athletics continued to amplify its resources supporting USF student-athletes’ Name, Image and Likeness (NIL) opportunities by expanding its long-standing partnership with industry leader INFLCR to create the Bull Market Exchange.
The Bull Market Exchange will connect USF student-athletes with local, national and global business interests seeking to partner with Bulls on NIL opportunities. The Exchange was introduced to all USF student-athletes when they were welcomed back to campus in late August and will be available to more than 450 student-athletes across all 21 varsity athletics programs.
The Exchange joins USF’s BOOST program, launched last June, to provide student-athletes with a top-of-class, comprehensive NIL program that provides resources, education, compliance and content assets to assist student-athletes in building their brand and capitalizing on opportunities and their value, all through one app.
BOOST provides a comprehensive suite of NIL programs empowering Bulls’ student-athletes with brand-building and management assets, education and financial literacy, and a streamlined fair market value evaluation and compliance exchange through the INFLCR app.
“USF student-athletes compete in a thriving Bay area full of opportunities and growing businesses, and we are excited to expand our relationship with INFLCR to add the Bull Market Exchange to assist them in maximizing those opportunities and business relationships,” USF Vice President of Athletics Michael Kelly said. “Connecting student-athletes and businesses to a central marketplace where they can easily identify opportunities and engage directly to execute business relationships is a big step forward and a great addition to the tremendous educational, compliance and brand-building assets we have been providing through INFLCR’s best-in-class technology for several years.”
All USF student-athletes will automatically have access to the Exchange. Businesses that register with the Exchange will be able to message student-athletes through the app or request a student-athlete’s contact information (or the contact information of their representative) to begin discussing specific NIL opportunities. Neither USF Athletics nor INFLCR will be involved in the negotiations.
“It’s part of our mission at INFLCR to provide a compliant and seamless platform where student-athletes can capitalize on their NIL with no transaction fees,” said INFLCR founder Jim Cavale. “We’re thrilled USF student-athletes will now have full access to that platform through the INFLCR powered Bull Market Exchange on top of the Boost NIL program that was launched last year. Together, USF student-athletes will have access to best-in-class NIL resources.”
NIL activities may include such opportunities as autograph signings, promoting brands on social media, third-party media endorsements, running sports camps or clinics, providing private sports lessons, personal appearances and more.
The NIL Exchange program will also generate forms for properly reporting NIL deals to USF Athletics for NCAA compliance and additional forms that will aid student-athletes with tax-reporting obligations.
Businesses and individuals interested in the Bull Market Exchange can register HERE.
About INFLCR
INFLCR, a Teamworks product, is the leading athlete brand-building and NIL business management app for elite athletic organizations. The INFLCR athlete app educates collegiate student-athletes, coaches and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. INFLCR works with more than 250 collegiate and professional sports organizations.
Impactful new features like the INFLCR Local & Global Exchange, provide local and national companies with the ability to find, communicate, pay, and report NIL transactions with collegiate student-athletes, maximizing their NIL earning potential with streamlined reporting for their institution and their personal tax returns.
About USF Athletics
USF Athletics currently sponsors 19 varsity men’s and women’s teams that compete in 11 different sports, 18 at the NCAA Division I level in the American Athletic Conference, which will expand to 21 teams with the recently announced additions of women’s lacrosse (2024-25) and women’s beach volleyball. The Bulls’ athletic program began in 1965 and completed its 55th season in 2020-21. Nearly 450 student-athletes train and compete in the athletic district located on the east end of the campus in Tampa, Fla. The Bulls have claimed 26 American Athletic Conference team titles since joining the conference in 2013, including seven trophies in the 2021 calendar year, and own 139 conference titles in department history. The Bulls have posted a combined annual grade-point average over 3.0 for more than seven straight years and have posted a program record of 15 straight semesters with a combined GPA over 3.0 as of the spring of 2022. USF has had over 500 student-athletes earn their degree since 2016-17.
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